We have started introducing the Hyeres 2012 selected designers. Meet menswear designer, Jasmina Barshovi from Switzerland.

Jasmina. Photography by Filep Motwary.

How does it feel for you being selected for this year’s edition of Hyeres?

I was very happy to receive the phone call, though I did not expect to make it to the finals.  I feel honored to be here.

How would you describe Hyeres in three words?

A great opportunity to meet many important people from the industry, it has a laid back environment that combines business and pleasure and in a way it feels like being back to school. Of course, there is the jury at the end of the shows, which adds a bit of stress.

What has been your favorite part of the process so far?

Rethinking the collection, going back to things I left on the side for a while. I was an opportunity for me to re-think women, as I am a menswear designer.

What was the women’s garment you created for Chloe about?

A sophisticated by nature, confident yet simple. The clothes featured all sorts of details.

In three words , what is your collection about?

Nostalgia, blurry memories and emotions.