Posts tagged with ‘Fashion’

The Stimuleye is a creative workshop.
This is the blog of The Stimuleye.

  • PARIS IS DEAD

    paris is dead – creation generations

    - by Marion

    In the late 1980’s Irene Silvagni fought for new generation of talent until she had to face a tough choice – sell-out or pack-up.

    (Hint: she didn’t sell-out).

    Fast-forward to today.

    Can Paris still give talent a chance, can there a new creation generation ?

    01_pid_yproject_2915__rene_habermacher_690x1035

    Photography by René Habermacher.
    Creative direction by Antoine Asseraf.
    Styling by Rogelio Burgos.

    Hair by Panos Papandrianos @ CLM.
    Make-up by Yannis Siskos @ Airport.
    Production assistant Marion Louapre.

    Models: Nadine Strittmatter @ Next, Zoe Alayrangues, Paul L @ Rockmen, Timothée @ M Models, Florentin @ M Models.

    Clothes by Drome, Icosae, Koché, Léa Peckre, Neith Nyer and Y/Project.

    Special thanks to Versae @ Next, Adrianna @ Rockmen and Guillaume @ M Models.

    read the full story on PARISISDEAD.COM

    Tags:, , , , , , , , ,
  • PARIS IS DEAD

    paris is dead – deep purple

    - by Marion

    The fashion fantasies of Jun Takahashi, mastermind of the Undercover label, always seem to tell us a story.

    Like a phoenix in reverse, Undercover’s haunting impression inspired writer Ingrid Astier to write a short exclusively for Paris is Dead – ‘Deep Purple.’

    PHENIX_UNDERCOVER_01_SHOT-0251_RENE_HABERMACHER

     

    Photography by René Habermacher.
    Styling by Suzanne Von Aichinger, all looks by Undercover.
    Creative direction by Antoine Asseraf.
    Production by Agathe Rousselle, assisted by Marion Louapre.
    Colour management by Dimitris Rigas.

    Portrait of Ingrid Astier: Hair by Philippe Mensah @ L’Atelier(68) / Make-up by Min Kim @ Airportagency.
    Undercover: Starring Tako @ Next / Hair by Marc Orsatelli @ Agence Aurelien / Make-up by Min Kim @ Airportagency.
    Special thanks to Versae Vanni, Jun Takahashi, Chieri Hazu, Hiromi Otsuka, Giorgio Martinoli, Hôtel Saint Merri, La Perouse, Alice Revet.

    read more on PARISISDEAD.COM

    Tags:, , ,
  • PARIS IS DEAD

    paris is dead – the horror of vulgarity

    - by Marion

    Natasha Fraser-Cavassoni is a nomad, never an exile.
    Fearless, incisive and literary, and with 2 recently published books – on Loulou de la Falaise and Christian Dior.

    natashacover

    Photography by René Habermacher.
    Styling by Suzanne von Aichinger.
    Conducted by Antoine Asseraf, Rene Habermacher, and Suzanne von Aichinger.
    Transcribed and edited by Edward Siddons.
    Make-up by Min Kim @ Airport. Hair by Philippe Mensah @ L’Atelier (68).
    All looks by Gaultier Paris. All jewelry by Nadine Barbey.
    Shot in the private salons of Lapérouse, Paris.

    read more on PARISISDEAD.COM

    Tags:, , , , ,
  • PARIS IS DEAD

    paris is dead – wanda bloody nylon

    - by Marion

    Not just waterproof, but also blood-proof.

    wandanyloncover

    Photography by René Habermacher.
    Styled by Suzanne von Aichinger.
    Concept by Antoine Asseraf.
    Translated and edited by Edward Siddons.
    Make-up by Tiina Roivanen.
    Hair by Jean-Luc Amarin.
    Model: Lida Fox @ Next Models.

    read more on PARISISDEAD.COM

    Tags:, , ,
  • EYE CANDY

    LE SAVOIR-FAIRE

    - by admin

    For latest fashion film, we headed to… a Belgian butcher shop.

    “LE SAVOIR-FAIRE” by The Stimuleye, a film for Jean-Paul Lespagnard’s #1/2015 collection,
    with music by TEPR.

    Tags:, , , , , , ,
  • EYE 2 EYE

    OLIVER SIEBER – “THE NEW FUCK YOU”

    - by rene

    America, Asia, Europe… each continent spawns its own counter-cultures, centered for the most around music scenes. From these subcultures, Oliver Sieber creates an  “Imaginary Club” composed of goths, punks, skins and rockabillies – irrespective of their cultural demarcations. 

    About 100 photos define the perimeters of Oliver Sieber’s “Imaginary Club, portraits taken in a makeshift studio of concerts, festivals and in clubs, and juxtaposed with black and white shots of deserted rehearsal spaces, street shots and club entrances. 

    Oliver Sieber’s “Imaginary Club” is exhibited at the Villa Noailles in Hyères as part of the 29th International Fashion & Photography Festival, a variation on his most recent book of same title.  While setting up this exhibition, Oliver and his collaborator Katja Stuke spoke to The Stimuleye about the need of upheaval, total erosion of style and dress codes in youth culture and the need to find new forms of expressing positions of identity.

    08_OLIVER_SIEBER_THE_STIMULEYE

    01_OLIVER_SIEBER_THE_STIMULEYE
    Oliver Sieber, "Imaginary Club": Exhibition at Villa Noailles, Hyeres

    THE IMAGINARY CLUB

    The Stimuleye: Who are these people in your “Imaginary Club”?

    Oliver: What really interests me is reaction and forms of counter culture.
    After WWII, the teenagers in America and England started to discover new forms of music and fashion, new forms of liberation. Many people I met are still in this sort of idea.  Punk is a very good example, because it did have real societal meaning.

    That is what is important to teenager culture: upheaval, the struggle to identification, to root themselves. To not only take position against the elder generation, but in general. And that has often to do with music. I am interested in music, and communication of style codes.

    The people in my “Imaginary Club” are not always part of a subculture in the classic sense. I have also portrayed artist friends, that, similar to teenagers, are forced to redefine themselves again and again. Here for example is a photo of Rebecca. From a wealthy family, she received always best grades, suddenly something switched in her head. Rebelling against her intellectual parents, she was climbing down the eaves gutters and was not to tame anymore.

     

    02_OLIVER_SIEBER_THE_STIMULEYE
    Oliver Sieber, "Imaginary Club": Exhibition at Villa Noailles, Hyeres. Right Side: Rebecca

    When I look at my work, I understand it as an entry for the viewer, or a window upon which I reflect myself. Often it is not really about what is on the wall or who is depicted, but about the dialogue between the image and the onlooker. That changes from person to person.

    The Stimuleye: Looking at the Portraits there are many Punks, Skinheads, Rockabillies.- is there also something a bit like nostalgia?

    Oliver: We have a very globalized music culture today. Subcultures developing real novelties is something rather sparse and rare.  Are there really subcultures that result from youth movements? I think it is not like that anymore. It’s more that youngsters try to identify with their role models of choice.

    A good example is David Bowie that in the 70’s offered an image of “multi sexual liberation” for many people, also in combination with music and the song texts that bore a poetry and language that people picked up on.  Just because we have 2014 now, his music did not disappear. You can still buy the records and the language still speaks to people who want to identify with it. And as fans do, they associate themselves with this.  I think people living this don’t reflect on what they do, as we look at it. They just do it.

    Katja:
    There are always new aspects adding up and things get mixed up. So you have a development that can’t be called the “nostalgic”. It may be rooted in a source, and like in this case ideally there is a progression where new aspects ad up.

    03_OLIVER_SIEBER_THE_STIMULEYE

    Oliver Sieber, excepts from the book "Imaginary Club"

    FASHION CODES AND THE INTERNET : THE NEW  “FUCK YOU”

    Katja:
    Today you often cannot rely on the looks giving an indication on who people are: In Germany you find nazis that look like left anarchist “Antifa” fighters.
    That possibly has to do with the internet, where you can communicate your stance or orientation in different ways then through fashion and dress codes.
    You also have to react on other people adapting what you personally take serious as a subculture, how they mix your codes, abuse or pervert them.

    This makes it sometimes also difficult to determine whom are you following in a protest, where codes are so mixed up, that no one is able to keep up track.
    For example in Ukraine its absolutely ambiguous who is protesting with whom recently. Unlike in the past, today it’s hard to determine who is on which side, from demonstrator to counter protester. Now you have young Nazi Hipsters in all black with tight jeans shouldering a jute bag, which really requires more than a second look to recognize what is going on.

    In this position you’re forced to find other forms to show your conviction that are different and function without the need of fashion as we had it in the past.
    I am sure there are subcultures, but they function really differently, without the involvement of fashion, as the channels are much more multi layered. It’s not about provoking through your look anymore, because nowadays people are not easy to shock. So you have to find other ways and places to put your orientation forwards.

    04_OLIVER_SIEBER_THE_STIMULEYE

    Oliver Sieber, excepts from the book "Imaginary Club"

    Oliver: In Japan a lot of messages get transported through flyers and stickers. This was similar in Los Angeles up until recently, but it changed and is now functioning mainly through hotmail panels. Everyone has a smartphone, no matter to which group you belong. The Cosplay culture for example functions only through the forums in the web. That’s all chat, appointments for conventions and Skype.

    Katja:
    But the internet is not at all as public as you may expect.
    Often it’s very difficult to access a certain online group or forums. There are strict admins that want to know who you are and what you do, and remind you that with access you commit to a regular contribution etc- so you can’t just get in and check out. It’s much easier to go into a bar or a club, even if you have to pass and convince the bouncer.

    Oliver:
    For example I photographed a young punk who realized how his style had been adapted and declared a trend. He totally changed his appearance to not be associated with this widely publicized new trend. That doesn’t mean though that his anti-ascist conviction or adoration for punk changed at all.

    As label and the designers pick up on elements of subculture their message is watered down extremely fast, so you have to have to change your codes again. As Jason (Evans) recently said at the Tate: “The new normal is the new ‘Fuck You,'”, because you can’t be categorized like this anymore.

    05_OLIVER_SIEBER_THE_STIMULEYE

    Oliver Sieber, "Imaginary Club": Exhibition at Villa Noailles, Hyeres

    PROTEST

    Oliver:
    That there is a new protest culture again is really great. These positions are getting from the internet to the street again, where you suddenly  have to make an effort, as the codes we’re used to don’t work anymore when you can’t diversify between “good” and “evil”, nor recognize “your” or “my” people.

    Katja:
    At the same time there is also these movements of parallel culture to create an existence and surrounding of some sorts of withdraw, even resigning.
    This may be an approach resulting from being overwhelmed by societal developments. Specially in Japan we’ve met people that engage in small initiatives, artistic ones or others that take care of the homeless. There is this movement of “do it yourself” culture where people search for new forms of living for themselves apart from mainstream, norms and social graces, which are less visible.

    Oliver:
    When visiting Osaka soon for another exhibit, we plan to investigate deeper into this, meet with these “alternative” people that found a totally different life and structure within of Japanese society.
    What I found puzzling was that we met many homeless who spoke great English or Spanish, and had lived and worked abroad, but this had lead that they were not fully integrable any more into society, because the’ve been abroad too long and back in Japan landed on the street.

    Katja:
    I think that also has to do that people with knowledge of languages have access to much more information over the internet for example, and thus are more open to ideas to try a different draft for their life than their parents, because that didn’t work that well either.
    Specially as you can’t rely on social securities anymore- it’s not like our parent generation that studied, took a job and continued with a great retirement plan.

    06_OLIVER_SIEBER_THE_STIMULEYE

    Oliver Sieber, excepts from the book "Imaginary Club"

    The Stimuleye: How do you work together?

    Katja:
    There are varying methods, but at times there are actual connections or a common greater theme and possibilities to juxtapose our work in an exhibition or we publish a book together for example at BöhmKobayashi.

    The City of Duesseldorf has provided us with a space we curated for three years where we developed “ANT!FOTO” which was to show exhibitions on positions of photography we feel were missing. As a result we also started a publication the “ANT!FOTO Manifest”  which was a common project of us.

    Oliver:
    The “ANT!FOTO Manifest”  was a project where we asked 70 photographer and curators to word their statement after a 10 point thesis we created. Initially this was planned only as a magazine, but finally will be shown in the Museum Folkwang as well as going to the
    Fotomuseum Winterthur .

    The Stimuleye: What is the last thing that stimulated you?

    Oliver:
    After we talked so much on imagery, I would like to mention something that stimulated me:
    when we talked to Frenkie (Bosnian Rapper) while visiting him in Tuzla, i asked him what is “heimat” (homeland) to him.
    He said after being a refugee returning from Nuernberg to Tuzla, he realized what he missed: it was the scent of the firing wood that you can smell everywhere in the city. For my senses, apart from sound or music, the smell is very important.

    07_OLIVER_SIEBER_THE_STIMULEYE

    Oliver Sieber, excepts from the book "Imaginary Club"
    Imaginary Club 2005-2012 
    432 pages, Offset-Print,
    a BöhmKobayashi/GwinZegal Joint
    Imaginary Club is running at the Villa Noailles in Hyeres until may 25, 2014
    and after that at the Galerie Stieglitz 19 in Antwerpen. Opening May 25, 2014,
    further dates are at PhotoBookMuseum from August 19, 2014 and after that the Exhibition will be travelling
    Tags:, , , , , , , , , ,
  • EYE CANDY

    #wrap-up #awards #alleyesonhyeres #2014

    - by admin

    #alleyesonhyeres indeed.

    For its 29th edition, the fashion and photography festival reached new heights. More sunshine, more stars, more exhibitions, more public, more.

    Here’s a wrap up of everything The Stimuleye covered in Hyères for those who missed it.

    PHOTOGRAPHY

    LORENZO VITTURI, GRAND JURY PRIZE

    Italian photographer living in London Lorenzo Vitturi is the first to win 15 000 euros donated by Chanel, for his series “Dalston Anatomy.”

    ORIANNE LOPES, SCHOOL OF VISUAL ARTS FUND

    Orianne wins a scholarship to attend the School of Visual Arts’ “Photo Global” program in NYC.

    VIRGINIE REBETEZ, SPECIAL MENTION OF THE JURY

    Virginie wins a Leica S2 camera.

    MARIE RIME, CITY OF HYERES AWARD

    Awarded by the votes of the public of Hyères.

    All the photographers in competition:

    FASHION

    CORALIE MARABELLE, CITY OF HYERES AWARD

    Awarded by the votes of the public of Hyères.

    YULIA YEFIMTCHUK, SPECIAL MENTION OF THE JURY

    Yulia’s collection will be carried by Opening Ceremony for the next 2 seasons.

    CHLOE PRIZES

    This year 2 Chloe prizes were awarded, each with a 15 000 euros fund:

    ROSHI PORKAR

    LISALORE FROWIJN

    KENTA MATSHUSHIGE, GRAND PRIX DU JURY PREMIERE VISION

    Kenta, who is from Japan but living and working in Paris, wins 15 000 euros given by Première Vision,
    as well as a collaboration with Chanel Metiers d’Arts worth up to 15 000 euros, and a collaboration with Petit Bateau.

    ALL DESIGNERS IN COMPETITION + BONUS

    THE FASHION SHOW

    EXHIBITIONS – UNTIL MAY 25th

    More info:
    Villa Noailles, Hyères

    BONUS

    The film directed by Antoine Asseraf & Julien Pujol about 2013 winner Satu Maaranen’s collaboration with Petit Bateau.

    Tags:, , , , , , , , , ,
  • EYEcon

    #AllEyesOnHyeres2014: Meet the 10 Competing Designers

    - by Emily Nathan

    In preparation for their meeting with the Design Jury, the 10 Competing Designers hurried around making last-minute adjustments and consulting with stylists, while The Stimuleye spent some time getting to know each candidate.

    Herewith, a selection of video, photography, and text that offer brief introductions to each of these talented young designers.

    All Photos by Filep Motwary

    05_marit_filep_motwary_©

    Marit Ilison

    Who are you? Your age, your origin, your background, type of collection?
    My name is Marit Ilison, I’m 29 years old and live and work in Tallinn, Estonia.  I have a diploma in pattern making  and I studied one year as an exchange student at Danish Design School before receiving my MA degree in Fashion Design from the Estonian Academy of Arts in 2008.  Since then I have been working as a freelance artist and designer, creating in the fields of  conceptual art, fashion, costume design, site-specific installations, perceptional experiences and exhibition design. I also teach and play drums in a psychedelic band.

    How would you describe Hyères in three words?
    Palms, unreal, friendly.

    What has been your favorite part of the process so far?
    Meeting like-minded people and collaborating with small local artisans in Tallinn. It is so wonderful how so many people have believed in my work and helped me to execute it.

    What is your collection about? Please explain your inspiration and starting point, and how it has evolved in the process.
    Regardless of the discipline, my main goal is always to create memorable experiences and I always start from a feeling I want to create or an idea I want to express. Longing for Sleep is inspired by my haunting wish to sleep during the dark wintery time called kaamos. Kaamos is a word only know in Estonian and Finnish and it’s referring to the time from November to January when the days are very short and it barely gets light. On one side I would only like to stay in bed and daydream at that time, but on the other side I feel conscience pricking me, which reminds that I should actually be working instead of sleeping. To materialize the feeling I’ve created a collection using original vintage Soviet woolen blankets.

    In what ways you think participating in a Festival like Hyeres will help you in the future?
    It is a truly unique chance to present my work to wider audience and get the spotlight on it. I am looking forward to meet like-minded people and find exciting future collaborations in fashion design, site-specific installations and experiences.

    03_louisgabriel_filep_motwary_©

     Louis Gabriel Nouchi

    Who are you? Your age, your origin, your background, type of collection?

    My name is Louis Gabriel Nouchi. Im french, I’m 26 years old. I live in Brussels. I’m studying at La Cambre.

    How would you describe Hyères in three words?
    Intense, exciting, sunny.

    What has been your favorite part of the process so far?
    To see my clothes worn by a real model.

    What is your collection about? Please explain your inspiration and starting point, and how it has evolved in the process.
    I’ve made a collection about the movie Princess Mononoke from Hayao Miyasaki and the notion of balance between opposite forces that have to live together in harmony.

    In what ways you think participating in a Festival like Hyeres will help you in the future?
    I hope it will help me to meet professionals and create contacts for whatever is going to happen after school.

    02_liselaure_filep_motwary_©

    Liselore  Frowjin

    Who are you? Your age, your origin, your background, type of collection?
    My name is Liselore Frowijn, I am 22 years old and I come from the Netherlands. I graduated Cum Laude less then a year ago at ArtEZ Institute of the Arts in Arnhem, the Netherlands, on my bachelor fashion design. I designed a collection womenswear which is about the contrast between sportswear and luxury with the use of self designed fabrics.

    How would you describe Hyeres in three words?
    I would describe Hyères as exciting, energetic, and a creative meltingpot.

    What has been your favorite part of the process so far?
    Regarding to the festival I think my favorite part of the process so far is to meet all the other designers and creatives, being together in the villa and working hard to create a beautiful festival.

    What is your collection about? Your inspiration and starting point and how it has evolved in the process.
    My collection ‘’Afternoon Of A Replicant’’ is about the clash between sportswear and luxury, which is based on the cut-outs of Matisse. By cutting and pasting with paper, I created cut out-suits for women of my time. Above these suits are pieces of artisanal fabrics with self-designed prints, hand-painted or embroidered. The silhouettes are voluminous and layered. The transparency of fabrics causes an eclectic play-a-long between background and foreground: a fresh kind of luxury is the result.

    In what ways you think participating in a Festival like Hyeres will help you in the future?
    I hope that Hyeres will bring me the right connections to help my career a level up in the fashion industry. I would like to work as a fashion designer womenswear in a house in for example Milan or Paris to gain more experience. Later on, I would like to have my own brand. By being part of this Festival all ten finalist are really put on the radar, a lot of people will notify our work, which can be very helpful.

    010_agnese_filep_motwary_©

    Agnese Narnicka

    Who are you? Your age, your origin, your background, type of collection?
    My name is Agnese Narnicka, I am from Latvia, Riga city. I received an M.A. from the Art Academy of Latvia in 2009. I have enriched my knowledge and experience in Accademia di Belle Arti di Brera, Italy, Milano. After graduating I started to work on my own label One Wolf. I will present menswear collection “Repair man.” Collection has urban shapes and multi layered look.

    How would you describe Hyeres in three words?
    Bloom, Team, Future

    What has been your favorite part of the process so far?
    My speech rehearsal :}

    What is your collection about? Your inspiration and starting point and how it has evolved in the procedure. 
    The Inspiration for collection “Repair man” comes from my personal experience in 2012 when I was doing repair-works in my apartment. During this period I met several craftsmen whose personalities influenced the making of collection and are reflected in its characters. By taking off the old paint, by coating walls, painting, grinding and applying tiles I discovered many textures, colours and combinations of different materials.

    In what ways you think participating in a Festival like Hyeres will help you in the future?
    The Hyères festival provides an opportunity to show my creations to a wider audience and to get new contacts. I really appreciate this opportunity!

    07_coralie_filep_motwary_©

    Coralie Marabelle

    Who are you? Your age, your origin, your background, type of collection?
    My name is Coralie Marabelle, I am French and I am from Paris. I am presenting a womenswear collection for the Hyères Festival.

    How would you describe Hyeres in three words?
    Exciting, surprising, promising.

    What has been your favorite part of the process so far?
    So far i have really enjoy discovering the Villa Noailles. It’s an amazing place full of history. I feel super excited to work in this place where so many amazing artists have come before.

    What is your collection about? Your inspiration and starting point and how it has evolved in the process.
    My collection is inspired from a picture of persian sheep shearers in 1952. Inspired by a very masculine outfit, I dreamt of a very feminine woman.

    In what ways you think participating in a Festival like Hyères will help you in the future?
    I think the Hyères festival gives us a lot of visibility which is amazing. It also give us the opportunity to meet a lot of people from the fashion industry.

    04_anne_filep_motwary_©_A_010

    Anne Kluytenaar

    Who are you? Your age, your origin, your background, type of collection?
    My name is Anne Kluytenaar, I am 27 years old and I am from the Netherlands. My collection is menswear.

    How would you describe Hyères in three words?
    Inspiring, exceptional, fun!

    What has been your favorite part of the process so far?
    My favourite part so far was making the fabrics and creating embroidery.

    What is your collection about? Please explain your inspiration and starting point, and how it has evolved in the process.
    I was inspired for my concept when my father told me one evening that he would continue to live life as a woman. She was not aware of the physical difference between women and men and would wear all the volume on the shoulders and wear a slim pencil skirt with it which augmented her masculine shape. To me the house of Chanel is a perfect example of luxurious elegance with a clear silhouette. Also their rich fabric and details were very inspiring.

    In what ways you think participating in a Festival like Hyeres will help you in the future?
    It has opened me up to broader possibilities in the international fashion scene, allowing me to showcase my work to a wide audience and connect with industry professionals as well as like minded designers.

    08_roshi_filep_motwary

    Roshi Porkar

    Who are you? Your age, your origin, your background, type of collection?
    Roshi Porkar, 25, Vienna, women’s wear.

    What is your collection about? Please explain your inspiration and starting point, and how it has evolved in the process.
    Feminine, fancy. fancy. The theme of the collection is based on a series of little statutes of stone, known as the Bactrian Princesses. I worked around the woman’s body, exaggerating the conventionally desired form for a woman’s body.
    How would you describe Hyères in three words?
    Exciting, emotional, exhausting.

    What has been your favorite part of the process so far?
    Getting to know all the talented contestants and the jury members.

    In what ways you think participating in a Festival like Hyeres will help you in the future?
    I just hope to be busy for the next few years.

    09_pablo_filep_motwary_©

    Pablo Henrard

    Who are you? Your age, your origin, your background, type of collection?
    My name is Pablo Henrad, I’m belgian and I just finished studying at La Cambre. I am presenting a menswear collection called Maelstrom.

    How would you describe Hyeres in three words?
    Exciting, exhausting, and crazy.

    What has been your favorite part of the process so far?
    To meet and to get to know all the contestants.

    What is your collection about? Your inspiration and starting point and how it has evolved in the process.
    I worked on the darkness and the mystery of the untouched oceanic abyss. I questioned the notion of elegance, sensuality and sophistication in the masculine wardrobe.

    In what ways you think participating in a Festival like Hyères will help you in the future?
    It surely helps because of all the interesting people we met here, the new connections and all the professionals.

    06_kenta_filep_motwary_©

    Kenta Matsushige

    Who are you? Your age, your origin, your background, type of collection?
    My name is Kenta Matsushige, I’m 25 years old, I’m from Yamaguchi in Japan. I studied fashion 2 years in Osaka and 2 years in Paris. Now I working as a freelance designer and modelist (pattern maker) in Paris. My collection is a womenswear collection.

    How would you describe Hyères in three words?
    Nature, meeting people, collaborations.

    What has been your favorite part of the process so far?
    All the process is really important for me, to create my own universe and work on volumes, fabrics, and find technical details or construction.

    What is your collection about? Your inspiration and starting point and how it has evolved in the process?
    My collection was inspired by minimal structure, nature serenity, and traditional elements. I tried to find a balance between their confrontations.

    In what ways you think participating in a Festival like Hyères will help you in the future?

    Hyeres gives me opportunities to collaborate with professionals and meet people who understand me and help me to create my universe. It will help me to create my own brand in the future.

    01_yulia_filep_motwary©

    Yulia Yefimtchuk

     

     

    Tags:, , , , , , , , , , , , , , , , ,
  • GOOGLY EYE

    #alleyesonhyeres

    - by admin

    Hyères Hyères, Hyères-Hyères Hyères Hyères !

    (Translation: and now it’s time for our 2014 Hyères preview)

    Starring jury members Carol Lim & Humberto Leon of KENZO, photographer Steve Hiett, Chloé Sevigny, Manish Arora, and many more…

    Of course, we’ll be keeping you up to date with all the news from the festival in the weeks to come… #AllEyesOnHyères

    Hyères 2104
    International Fashion & Photography Festival
    April 25-28th, 2014
    Villa Noailles, Hyères, France.

    #AllEyesOnHyeres

    Directed by Antoine Asseraf for The Stimuleye
    Set by Mathilde Nivet

    Tags:, , , , , , , ,
  • EYE CANDY

    all eyes on hyères

    - by antoine

    Last Hyères before it turns 30.

    For its 29th edition, Villa Noailles director and Fashion + Photography founder Jean-Pierre Blanc invited the American duo of Humberto Leon and Carol Lim, Kenzo designers and Opening Ceremony founders, to preside the Fashion Jury.

    Amidst hundred’s of applicants from 55 different countries, here are the 10 finalists they picked.

    Official lookbook by The Stimuleye.

    Hyères Festival of Fashion + Photography 2014

    Hyères 2014 - ALL EYES ON HYERES - by The Stimuleye.

    All 10 designers were selected on the basis of a dossier and a full outfit, first by art director Maida Gregory-Boina, Maria Luisa buyer Robin Schulié and The Stimuleye colleague Filep Motwary, then by the jury presidents and their guests: Jay Massacret (V Man), Eric Wilson (InStyle), Carol Song (Opening Ceremony) and actress Chloé Sevigny.
    (more…)

    Tags:, , , , , , ,
  • EYE CANDY

    fashion time – adolfo dominguez

    - by admin

    Last but not least for the fall, we had the chance to film model Andreea Diaconu alongside photographer Karim Sadli for Adolfo Dominguez…

     Adolfo Dominguez FW 2013/14, film by Antoine Asseraf, in collaboration with Karim Sadli.
    Tags:, ,
  • EYE CANDY

    fashion time – elie saab magic moments

    - by admin

    For the this fall, we collaborated with Elie Saab to create cinematic “magic moments” around their fashion shows.
    Cool but dramatic blue for ready to wear.
    Royal but intense red for couture.

    ELIE SAAB FW 2013/14 Ready To Wear, "STRICTLY DECORATIVE".

    ELIE SAAB FW 2013/14 Couture, "A Royal Affair".

    Directed by Antoine Asseraf
    Produced by Premices Films
    Assisted by Julien Pujol

    Tags:, ,
  • RETINA

    fashion time – andam award 2013

    - by admin

    It’s that time of the year again – fashion week.

    First up is the ANDAM award, one of the biggest and oldest fashion awards, which for it’s first edition had rewarded the work of a young man named Martin Margiela…

    Now it’s 2013 and the ANDAM jury is supporting the accessible menswear of AMI (“friend”) aka Alexandre Mattiussi.

    a PREMICES FILMS production
    with THE STIMULEYE

    more info,
    ANDAM.fr

    Tags:, , , , ,
  • EYE 2 EYE

    Kostas Murkudis

    - by rene

    Putting Kostas Murkudis, with his East German utilitarian approach, at the helm of Closed jeans, a brand defined by the relationship between function and form, is a match in heaven, in a time where the initial idea of fashion is caught between mass production and the arbitrary grip of luxury-obsessed conglomerates.

    They each bring their own interesting history and their associations to big names to a collaboration very much anchored in the “now” – on one side, Marithé and François Girbaud, who founded Closed in the 70’s, and on the other, Helmut Lang, with whom Murkudis worked during the label’s early and formative years, though both brand and designer exist in their own right.

    For women’s fashion week in September, Closed will open its first flagship store in Paris.

    KOSTAS_MURKUDIS_CLOSED_THE_STIMULEYE_RENE_HABERMACHER_03-138_B
    Overall "Illusion" from the FW 13/14 collection by Kostas Murkudis for Closed Jeans. Photography by René Habermacher

    René Habermacher: When I heard you’d be working for Closed jeans, I thought it made great sense with your approach – sustainability, resistance, utilitarianism and uniformity are expressions that come to mind when thinking of your work, and all of these seem to be relevant in the context of jeanswear.

    KM: I grew up in the DDR (German Democratic Republic), in East Germany, so these are surely aspects of my work that I value and are part of my professional ethos that I will follow up into the future. It’s my contribution, to make it accessible to more people than for example with my own brand.

    I always had “two hearts beating in my chest”: one more poetic, free of necessities, and the other that is more about durability and functionality everyday. I always loved the approach of the Bauhaus, it is very important to me. But I really do love both aspects. Now with my new mission at Closed, I can really apply everything you described, I have all tools and a fantastic team I love working with.
    For me this is the perfect balance between the two brands.

    Whereas with my own brand, my mini-label that I call my laboratory, I don’t have to think about whether the piece is really durable, has the right pocket or whatever. I just can do projects important to me, which do not necessarily have anything to do with fashion. For example recently I have worked with a royal glass manufactory in Munich, Lobmeyr, that usually do stuff like church windows etc. I think there are so many possibilities and I am very curious for new challenges.

    KOSTAS_MURKUDIS_CLOSED_THE_STIMULEYE_RENE_HABERMACHER_04-008KOSTAS_MURKUDIS_CLOSED_THE_STIMULEYE_RENE_HABERMACHER_04-098_B
    Shirt and Jeans FW 13/14 Kostas Murkudis for Closed. Photography by René Habermacher

    RH: You’re working for quite some time in fashion now. When you started, fashion was something different: in the 90’s, fashion still had a socio-cultural context, was a compass and expressive part of movements. Today it’s different, its not really that a social movement expresses anything through dressing codes.

    KM: That’s true and has obviously social, socio-political, and sociological causes. There is very little happening that could tempt for re-orientation. I do really hope that finally something will be happening. Or has it started already? When you look what is going on in Brasil, or Turkey, in countries where I would not have expected that this kind of movement would be surfacing.

    The situations in Greece, Portugal or Spain, France and possibly soon England, don’t look so great either, but something is happening and I am hoping very much that this will spread across cultures and regions, and maybe create the necessity to develop new codes. Obviously they have to develop themselves, we as designers can’t help it.

    RH: For quite a while fashion hasn’t had a cultural value of progress, it has become more a simple “garment industry.”

    KM: That’s right. Fashion is not allowed to be like this anymore. It’s the very capitalist approach to define success only through growth, to which the big houses are forced to: generating work, circulate money, this and that – it’s not about content at all. In fact it is even arbitrary who designs. It is the brand with its margin that is in focus.
    If that’s what’s thriving in society, fashion can only be its image.

    On the other hand, design has become another aspect – let’s take an example like the iPod, or the iPhone and what has been generated here: a simplicity, practicability and a beauty of objects that have not been produced like this in a while.

    It’s not about developing funky variants and decorations, but to work continuously on refinement and improvement with every generation, which I believe impacts our everyday culture. Even kids are not seduced to just buy something new because there are some new crazy buttons added. And you don’t have the desire to buy a jeans with 25 embroideries and absurd stitchings on the butt that are completely pointless. This pointlessness, this battle of material is not working anymore.

    KOSTAS_MURKUDIS_CLOSED_THE_STIMULEYE_RENE_HABERMACHER_05-266_B
    Jeans dress FW 13/14 Kostas Murkudis for Closed. Photography by René Habermacher
    
    „First there is nothing, then a deep void and finally a blue depth.“
    Yves Klein.(Leitmotif for the colour codes to the SKYWALK CAPSULE COLLECTION No.1)

    For example my brother Andreas, who owns a concept store in Berlin, he affords himself the luxury to buy only what he thinks is really good, regardless of the label. He buys what is up-to-date in his eyes. He was totally shocked about the pricing for which it’s possible to get good design that is on top politically correct produced in Italy: good quality fondly fabricated from great fabric. Not that this is world changing…

    RH: But democratic?

    KM: Democratic in a positive way. I didn’t really want to use that word. When my brother saw the Skywalk Capsule Collection in Berlin, he went to order straight away several looks from the FW collection, saying: “wow, this is really cheap- and so cool, but really cheap”.
    Of course we have the same approach, maybe also because we grew up in the DDR: for us longevity or functionality and beauty don’t have to cancel each other out.

    RH: What is your relationship to glamour?

    KM: I try to stay remote, but sometimes have to make compromises. My relationship is rather an aversion. I come from a very simple background and it really does not touch me to hear “who was where with who wearing what”, that doesn’t interest me.

    KOSTAS_MURKUDIS_CLOSED_THE_STIMULEYE_RENE_HABERMACHER_02-197_BKOSTAS_MURKUDIS_CLOSED_THE_STIMULEYE_RENE_HABERMACHER_06-0055
    Right Side two pieces from the SKYWALK CAPSULE COLLECTION: Murkudis took inspiration from a vintage aviator suit,
    using the cuts and details to create a minimal wardrobe: a shirt, a blouson and pants for men and women.
    Boots: vintage DDR army. Photography by René Habermacher
    „Earth is a delicate shade of blue“
    Yuri Gagarin (Leitmotif for the colour codes to the SKYWALK CAPSULE COLLECTION No.1)

    RH: Tell me a little more about the Skywalk Capsule Collection…

    KM: The idea was based on the desire to bring the brand back to an international level, and the one of the brands defining aspects: the idea of unisex, that I thought very interesting and gave me also the possibility to explore menswear more, find a different angle and define their image more sharply.

    Because the project was a very small range, I had to stay quite precise as well in material as colour and design, but it was the first time that I had the chance to show pieces that one actually can afford. If you look at the product, it appears at first sight quite minimal, even though its technology is actually very complex, which is something I wanted to put forward as well.

    But because of all this, it was quite obvious to me to give the collection somewhat of a poetic moment.

    RH: Yet here is also a practical thought behind it?

    KM: Of course. It was to show the brand’s core, and a product that should function in the everyday life over long time.

    Apart from that, the beauty of a product becomes apparent in its use, becomes part of our lives and our bodies. That’s what makes a jeans. It only becomes your jeans, and a great one, when it deforms on your own body, through use, through touch, through creases, through whatever. It becomes part of your being. That makes it truly beautiful when it is beautiful.

    KOSTAS_MURKUDIS_CLOSED_THE_STIMULEYE_RENE_HABERMACHER_01-098
    Felt Perfecto Jacket and Jeans, both FW 13/14 Costas Murkudis for Closed. Photography by René Habermacher

    RH: With a clientele living in the most various meteorological conditions, does it really make sense today to produce season-oriented collections?

    KM: This is a totally legitimate question. Also as we know that the big producers often deliver new products up to twelve times a year.
    So for smaller brands it is indeed worth considering to orient themselves differently because they have no chance to stand up against this moloch of an industry.

    In a way we are overtaking ourselves with everything: when the sales start the season hasn’t even really begun, there is a resort collection, a pre-collection and a in-between collection- that is all a bit absurd. I see that with my brother, who says “I don’t need a pre-collection that is delivered in November when its perhaps snowing here and -30 celsius”. That makes no sense.

    On the other side I am bound to the cycles of the classic way of producing 4 collections a year.
    I think the problematics are there for everyone, but no one has yet found an ultimate solution, or takes the risk to say ‘I am going to position myself entirely new in this context.’

    RH: In your case do you do a presentation, or are you considering eventually a show?

    KM: Right now this is not a real topic for us. Maybe next year or after that, it really depends on how we develop and what our expansion will bring.

    RH: The one thing I find puzzling is with all the coverage on the shows, once the products are in the shops, you are already bored of them.

    KM: I totally agree with you that three weeks after the shows you vaguely remember and when the products are delivered to the shops you practically forgot about it all. This wish and desire to own the pieces immediately is fading in that period.
    But that’s what you have Zara for: they deliver within three weeks after the show a dampened version for those who can’t wait at all and never really got it anyway: those will buy the cheap copy (laughs).
    By then the others just saw the newest collections and are wondering that they have ever liked the current one…. I look at this smiling.

    KOSTAS_MURKUDIS_CLOSED_THE_STIMULEYE_RENE_HABERMACHER_05-112KOSTAS_MURKUDIS_CLOSED_THE_STIMULEYE_RENE_HABERMACHER_02-136_B
    Left: Jeans dress, Right: Split neck pullover and Jeans, all FW 13/14 Kostas Murkudis for Closed.
    Boots: vintage DDR army. Photography by René Habermacher

    RH: You do have a special relationship with Japan, is that right?

    KM: Yes, when I was a small kid, I started to do judo. I had a fantastic teacher that I absolutely worshipped as a living hero.
    I was excited to wear these suits, the belts. The scent of the mats, the bows, this outlandish language had fascinated me. To me it was of course an escape from my Greek moulded DDR prosaicness and the pressure to perform. I did virtually absorb all these words, ceremonies and preserve within for years.

    When I started to be interested in the arts I read a biography of Yves Klein, and realised he was a judo master like me, and eventually lived in Japan. I think his work was to some degree influenced by Japanese moments, in their simplicity and splendidness. This has really accompanied me ever since. The Bauhaus would have been unthinkable without the Japanese influence. In many aspects this influence has developed with me, the desire towards the exotic but as well the austere, the sophistication and the celebrated. The handling of colours, surface but also the poetic moments and the spiritual aspects behind.

    I celebrated plenty successes in Japan and grew with these, so I owe a lot to the Japanese. We found each other. I was always fascinated and excited about it, to the point that Gordon, one of the owners of Closed, and I started to take Japanese lessons.

    This hunger is not satisfied yet- and will always find itself in my work again.

    RH: What is the last thing that stimulated you?

    KM: I was very inspired by the exhibition of Martin Kippenberger: the incredible freedom of a man in dealing with the most different tools. I have great respect for his state of mind that moved me to tears of joy. I haven’t laughed that much for a while. All my senses had been spurred through this.

    CLOSED

    This interview and photographs are a Stimuleye exclusive
    interview and photography RENÉ HABERMACHER
    fashion editor SUZANNE VON AICHINGER
    hair JONATHAN GEIMON @ AIRPORT AGENCY using Bumble and Bumble
    make up MIN KIM @ AIRPORT AGENCY
    model KATE B @ NEXT MODELS
    thank you VERSAE VANNI @ NEXT PARIS
    and LIBRAIRIE Ofr PARIS for your support

     

    Tags:, , , , , , , , ,
  • EYE CANDY

    valli mythologies

    - by antoine

    The Stimuleye presents a new film for Giambattista Valli’s fifth haute couture collection for Fall 2013, following last season’s Jonas Mekas-influenced film The Other Side of Paradise.

    This season, the themes are goddesses, fine porcelain and… Lee Radziwill makes a sublime and subliminal appearance.

    Giambattista Valli Haute Couture 5

    Tags:, , , , , ,
  • EYE CANDY

    monsieur hervé: ready to wear campaign

    - by filep

    “The story of the bandage dress is important as a fact my work storyline.”
    – Hervé Leroux, AKA Monsieur Hervé Léger

    For his first campaign, for the Fall/Winter 2013-14, Hervé Leroux chose to collaborate with The Stimuleye for creative direction: photographer René Habermacher in tandem with stylist and fashion muse Suzanne von Aichinger, bringing forward the modernity in Hervé’s timeless designs.

    01_THE_STIMULEYE_HERVE_L_LEROUX_RENE_HABERMACHER
    Gwen Loos and Anna Martynova intertwined in slate and black draped front dresses by Hervé Leroux FW2013.
    Photography by René Habermacher

    As you’ve read during our interview and couture atelier visit, Hervé Leroux, born Hervé Léger, is known for his talent for creating garments using traditional tailoring techniques while taking full advantage of developments in silhouette contraction-embracing modern fabrics.

    Monsieur Hervé worked as a hairstylist and a milliner before Karl Lagerfeld offered him a collaboration with Fendi, and then Chanel, as a senior assistant. Soon after opening its doors in 1985, Maison Hervé Léger became internationally famous for pioneering the bandage dresses that were about techniques of reforming the body, focusing on the three key words for femininity: curves, waist and form. The “recipe for the 90’s”, as Suzy Menkes once wrote in the Herald Tribune, was about curve-cleaving elastic bandages and a high-octane technique that defied tradition, an effect which Hervé achieved by molding his fabric to the female form instead of draping and cutting it.

    07_THE_STIMULEYE_HERVE_L_LEROUX_RENE_HABERMACHER04_THE_STIMULEYE_HERVE_L_LEROUX_RENE_HABERMACHER
    Left side: Gwen wearing a ruby deep double V-neck viscose dress recalling Hervé's iconic bandage dresses.
    Right side: criss cross draped black silk jersey pieces. Photos by René Habermacher

    After separating from the company which bears his name and adopting the name Hervé Leroux, as suggested by Karl Lagerfeld, Monsieur Hervé recalibrated his vision of glamour, towards a modern sensuality crafted by the hands of a real artisan. Every piece of both the Ready-To-Wear and the Haute Couture collections is created by Hervé’s own hands in his new atelier on 32 rue Jacob.

    The Hervé Leroux Fall/Winter 2013-2014 Ready-To-Wear collection is about sober, soaring elegance, reflected on 50 hand-made pieces. For Monsieur Hervé, it is crucial that each piece be as specific and precise as a painting by Pierre Soulages, an important influence on the designer.

    “It’s in doing that I can find what I am looking for.”
    – Pierre Soulages

    03_THE_STIMULEYE_HERVE_L_LEROUX_RENE_HABERMACHER05_THE_STIMULEYE_HERVE_L_LEROUX_RENE_HABERMACHER06_THE_STIMULEYE_HERVE_L_LEROUX_RENE_HABERMACHER08_THE_STIMULEYE_HERVE_L_LEROUX_RENE_HABERMACHER

    The cut is soft, sensually embracing the female curves, revealing the secrets of the master for both of his obsessions. The fabric is draped only to create luxurious body landscapes on his monochrome canvases, paying homage to the morphology of the body.

    Hervé creates a collection that can be referred to as a “second skin” – a fluid, easy-to-move silhouette, which slides on the body, becoming at once feminine and powerful.

    02_THE_STIMULEYE_HERVE_L_LEROUX_RENE_HABERMACHER
    Gwen sports a Pumpkin viscose aerodynamic dress. Photo by René Habermacher

    CREDITS
    Creative Direction – The Stimuleye
    Photography – René Habermacher
    Styling – Suzanne von Aichinger
    Jewelry – Fabien Ifires
    Hair – Panagiotis Papandrianos
    Make-up – Yannis Siskos
    Manucure – Yumi Toyama
    Models – Anna Martynova & Gwen Loos – NEXT
    Styling Assistant – Chafik Cheriet
    First Assistant Light – Laurent Pascot
    Capture Assistant – Franck Aubert
    Retouching – Dimitris Rigas
    Text – Filep Motwary
    Art Direction – Antoine Asseraf

    Thank you Versae Vanni

    Tags:, , , , , ,
  • RETINA

    HYERES EXPRESS EPILOGUE

    - by antoine

    The 28th edition of the Hyères Fashion & Photography Festival is over, but the spirit remains…

    Featuring jury interviews, concerts and awards, of course.


    28TH INTERNATIONAL FASHION & PHOTOGRAPHY HYERES 2013
    HYERES EXPRESS
    06 AWARDS
    07 MOOD

    A THE STIMULEYE PRODUCTION
    directed by Antoine Asseraf
    filmed & edited by Julien Pujol & Thibault Della Gaspera
    coordination Clementine Colson
    interviews Filep Motwary
    sound design Ça Va Chéri

    Tags:, , , , ,
  • EYE CANDY

    HYERES 2013 EXPRESS 04 DESIGNERS + 05 FASHION SHOW

    - by antoine

    Hyères Again. And Again.

    28TH INTERNATIONAL FASHION & PHOTOGRAPHY HYERES 2013
    HYERES EXPRESS

    A THE STIMULEYE PRODUCTION
    directed by Antoine Asseraf
    filmed & edited by Julien Pujol
    coordination Clementine Colson
    interviews Filep Motwary
    sound design Ça Va Chéri

    Tags:, , , ,
  • EYE 2 EYE

    HYERES 2013 EXPRESS 03 EXHIBITIONS

    - by antoine

    Besides the photo and fashion competitions, one of the Hyères festival’s strongpoints are the original exhibitions it curates. Amongst this year’s shows, Lacoste designer and 2002 Hyères winner Felipe Oliveira Baptista, up and coming photo/video/grapher Pierre Debusschere, 2001 Hyères winner photographer Charles Fréger, and ROUGH PROOF, a look at the early works of Guy Bourdin with special pieces from the private collection of Marie Laure de Noailles… of course.

    A THE STIMULEYE PRODUCTION
    directed by Antoine Asseraf
    filmed & edited by Thibault Della Gaspera
    interviews Filep Motwary
    coordination Clementine Colson
    sound design Ça Va Chéri

    Tags:, , , , , , , , ,
  • EYE 2 EYE

    HYERES EXPRESS: PETROS EFSTATHIADIS

    - by filep

    Portrait by Filep Motwary.

    Tags:, , ,
  • EYE 2 EYE

    HYERES EXPRESS: JOHN MANN

    - by filep

    Portrait by Filep Motwary.

    Tags:, , ,
  • EYE 2 EYE

    HYERES EXPRESS: GRACE KIM

    - by filep

    Portrait by Filep Motwary.
    Tags:, , ,
  • EYE 2 EYE

    HYERES EXPRESS: PETER PUKLUS

    - by filep

    Portrait by Filep Motwary.

    Tags:, , ,
  • EYE 2 EYE

    HYERES EXPRESS: EMILE BARRET

    - by filep

    Portrait by Filep Motwary.

    Tags:, , ,
  • EYE 2 EYE

    HYERES EXPRESS: EVA STENRAM

    - by filep

    Portrait by Filep Motwary.

    Tags:, , ,
  • EYE 2 EYE

    HYERES EXPRESS: ANNA ORLOWSKA

    - by filep

    Portrait by Filep Motwary.

    Tags:, , ,
  • EYE 2 EYE

    HYERES EXPRESS : DAVID FAVROD

    - by filep

    portrait by Filep Motwary.

    Tags:, , ,
  • EYE 2 EYE

    HYERES EXPRESS: DOMINIC HAWGOOD

    - by filep

    Portrait by Filep Motwary.

    Tags:, , ,
  • EYE CANDY

    HYERES 2013 EXPRESS 02 DESIGNERS

    - by antoine

    The festival is about to start. In 1 hour the jury headed by Felipe Oliveira Baptista will discover the 10 designers in competition for the first time.

    A THE STIMULEYE PRODUCTION
    directed by Antoine Asseraf
    filmed & edited by Julien Pujol
    interviews Filep Motwary
    coordination Clementine Colson
    sound design Ça Va Chéri

    Tags:, , , , ,
  • EYE 2 EYE

    HYERES EXPRESS 2013/ JURY PREVIEW / IMRAN AMED

    - by antoine

    One of the most unexpected and influential sites in fashion today is Business of Fashion. Imran Amed, its founder and editor, answers our questions before joining the Hyères 2013 Fashion jury.

    Photo by Scott Trindle.

    AntoineAsseraf: Along with Industrie Magazine and the rise of the fashion blogger as a class, your blog has drawn attention to a lot of work, which was heretofore considered a bit peripheral to a designer’s raw talent. What do you make of a place like Hyères that still somehow naively stresses the belief that talent will find its own way? If you were to create a Business of Fashion competition/festival, how different would it be?

    Imran: At BoF, we firmly believe in the power that lies at the intersection of creativity and business. Both are essential to a successful fashion enterprise, and one can’t work without the other. It’s a true symbiotic relationship. If we were to do a BoF festival therefore, it would be a combination of creative fashion presentation and business plan pitches, and the judges would come from both sides of the industry.

    FilepMotwary: It seems to me that many of the young designers who dream of a future in fashion are unaware about “the business” of fashion in general. Should they worry of how things have evolved, and turned the industry into this huge marathon of task, values that need to be constantly re-valued, trends that suffers from the lack of longevity etc…?

    Imran: I tell my students that once they start their own business, they will spend 90% of their time managing the business, and only 10% of the time designing. This balance is not something that has necessarily changed in recent years, but it’s true that there is more and more for a young designer to do in the global, digital fashion world in which we live today.

    Sean Santiago: The internet and its popular content-sharing platforms, i.e. Tumblr and Pinterest, are destabilizing traditional revenue streams faster than new ones are being created. How will original creative output find funding in the future and do you see crowdsourcing methods such as, for instance, a Kickstarter campaign, possibly becoming necessary to the creation of original artistic output? Or will a big brand always foot the bill when it comes to fashion-related content?

    Imran: Brands and designers could certainly fund portions of their businesses — say specific collections or products — via crowdsourcing platforms. But ultimately, I suspect that they will need to turn to traditional forms of fundraising (selling equity or taking loans) in order to fund the business over the long term. A young fashion business is highly cash flow intensive, and therefore will likely require stable and planned funding in order to fuel growth and expansion.

    Malibongwe Tyilo: BOF is recognized as one of the boldest voices in fashion writing, often publishing pieces that might not be appreciated by some PR people. Considering how important PR has become to design companies, how does that affect how the design businesses deal with you?

    Imran: We are bold, but I believe we are also fair and balanced. Part of the role we see for ourselves at BoF is to surface and shed light on important industry issues that merit wider discussion and debate.

    If we can do so in a way that is balanced and fact-based, then most PR professionals seem to respect us for that.

    Certainly, there are some who would prefer to control all the communication about their clients, but this is misguided and unrealistic.

    28th International
    Fashion & Photography Festival
    Hyères 2013
    April 26>29

    Tags:, , , ,
Load More