“Arrrgh” follows in the footsteps of “Rrrrip – Paper Fashion”, another internationally touring exhibit by Greek collective Atopos, whose founding member and curator, Vassilis Zidianakis, we met before the exhibit opening.

Left: Pictoplasma "Pictoorphanage Les Petites Bonhommes", 2006.  Right: Manon Kuendig "Collection BLOWJOB", 2011

Antoine Asseraf: What was the starting point for this exhibit ?

Vassilis Zidianakis: In Hyères in 2006, where I was in the fashion jury. One of the designers, Amandine Labidoire, had a sketchbook with characters that started something in my head.

Then I asked Pictoplasma to write a text on character design, they saw my research on the subject and instead proposed to do a whole book about that idea, which became NOT A TOY, and then led to this exhibit.

Craig Green "BA Collection", 2010 & "BA Collection", 2012

When does this phenomenon start, in the 90’s with Leigh Bowery, Margiela, Walter Van Beirendonck… ?

Internet is the real starting point – avatars, different identities. People don’t show their face and instead create a character.

In fashion, you could say it started with Comme Des Garçons for the shape, and Margiela for the face – because when you hide the face you create a monster. But Schiaparelli, who was close to the surrealists, had already tried that, and you find it a lot in ethnographic clothing: each civilisation has costumes to dress up and become someone else. Today, it’s become a bit like Halloween, and clothes that are not meant to be worn on the street, but to go to parties, take pictures, it’s very marketing associated.

Character design as a whole comes from marketing, in the US and Japan – products talk to you, like yogurt, clothes, Michelin…

You also have to see the evolution of what we consider “monstruous”. For example, hoop dresses from the 18th century which are too wide to fit through a door – don’t you find that monstruous ?

Left: Projection by Bart Hess. Right: Bas Kosters "Collection Le Salon Explosif", 2007

Left: Alexis Themistocleus "Freaks", 2010. Right: Heiniek "Foamboys x Hyperbole@ Ludwig- TEDX AMS", 2012

Besides the rise of internet, the 90’s are also a decade of video games becoming mainstream, the emergence of adult animation…

It’s the idea we wanted to explpore with NOT A TOY, which led to this exhibition. If you read vinyl sex objects, it says “THIS IS NOT A TOY”, it’s for grown-ups.

Ultimately I’m very happy to show this outside of a fashion context, in a place like Gaîté Lyrique which is more technology related. The exhibit isn’t directly linked to technology, but shows the influence of technology on our bodies.

What is different about this exhibit than what was shown in Athens ?

After 3 years of research, we made a show at the Benaki Museum in Athens. Since then, a lot of new things have been produced around the idea, so for the Gaîté Lyrique we doubled the number of exhibited pieces on display.

We also commissioned Bart Hess a video for the 360º room, a special costume from Craig Green which serves as visual identity for the exhibtion,
and the fashion show of Jean-Paul Lespagnard which will be part of the parallel program.

The Brainstorm Design "How To Make Friends And Have A Social Life", 2013

Tell me more about the ancient Greek notion of “monster”…

Today “monster” has a negative connotation. But the original Greek word, “teras” (which gave “teratogen” and “teratology”) indicates a physical phenomenon in need of an explanation. So for example, to the ancient Greeks, a rainbow was a “monster”.

A bit like a UFO ?

yes, unidentified, and needing to be explained by us.
the theme of the monster is really about difference, about what we’re capable of accepting, because we’re attracted to strange things, but don’t know how to communicate with them.

ARRRGH ! MONSTERS IN FASHION
February 13 to April 7, 2013
Gaîté Lyrique
3 bis rue Papin, Paris.

Left: Rozalb de Mura "Collection The Remains", SS2010. Right: Mask available at the museum store

Alongside a special Cristobal Balenciaga Collector exhibition contrasting the 20th Century designer’s creations with unseen objects in his personal collection, Saillard was putting together a second exhibition more anchored in the present, and even in the future:

WHITE DRAMA, an exhibition of Comme Des Garçons’ current SS 2012 collection, with an eye-popping scenography by Rei Kawakubo herself…

a PREMICES FILMS production
Directed by: Antoine Asseraf
Assisted by: Thibault Della Gaspera
Sound by: Pierre Emmanuel Martinet

COMME DES GARÇONS WHITE DRAMA /
CRISTOBAL BALENCIAGA COLLECTOR

Cité de la Mode & du Design / Les Docks
34 Quai d’Austerlitz, Paris,
Until October 7, 2012.

Hyères 2012 jury member, Olivier Saillard, Director of the Galliera Fashion Museum. Photo by René Habermacher.

Why should a garment be considered as important?

At the risk of appearing a bit primal, because we’d be a bit cold if we had to live naked, unless we all moved to warmer pastures !

Now more than ever, presentation interests me less than the garment itself. I skip fashion shows and rather appreciate presentations in show rooms.

Olivier Saillard at "18th Century Up to Date", by Antoine Asseraf, part of "Vogue à Versailles".

You have seen up close so many historical costumes and clothing that were at the forefront of fashion techniques and technology of their era.

On the flipside, what do you think the is the most advanced or intriguing technique or aspect in fashion that is available now that wasn’t in the past?

It seems to me that only Azzedine Alaia is technically a virtuoso.

TOUT CE QU'IL FAUT SAVOIR SUR HYÈRES 2012 by The Stimuleye, Hyères 2012 teaser.