Putting Kostas Murkudis, with his East German utilitarian approach, at the helm of Closed jeans, a brand defined by the relationship between function and form, is a match in heaven, in a time where the initial idea of fashion is caught between mass production and the arbitrary grip of luxury-obsessed conglomerates.
They each bring their own interesting history and their associations to big names to a collaboration very much anchored in the “now” – on one side, Marithé and François Girbaud, who founded Closed in the 70’s, and on the other, Helmut Lang, with whom Murkudis worked during the label’s early and formative years, though both brand and designer exist in their own right.
For women’s fashion week in September, Closed will open its first flagship store in Paris.
Overall "Illusion" from the FW 13/14 collection by Kostas Murkudis for Closed Jeans. Photography by René Habermacher
René Habermacher: When I heard you’d be working for Closed jeans, I thought it made great sense with your approach – sustainability, resistance, utilitarianism and uniformity are expressions that come to mind when thinking of your work, and all of these seem to be relevant in the context of jeanswear.
KM: I grew up in the DDR (German Democratic Republic), in East Germany, so these are surely aspects of my work that I value and are part of my professional ethos that I will follow up into the future. It’s my contribution, to make it accessible to more people than for example with my own brand.
I always had “two hearts beating in my chest”: one more poetic, free of necessities, and the other that is more about durability and functionality everyday. I always loved the approach of the Bauhaus, it is very important to me. But I really do love both aspects. Now with my new mission at Closed, I can really apply everything you described, I have all tools and a fantastic team I love working with.
For me this is the perfect balance between the two brands.
Whereas with my own brand, my mini-label that I call my laboratory, I don’t have to think about whether the piece is really durable, has the right pocket or whatever. I just can do projects important to me, which do not necessarily have anything to do with fashion. For example recently I have worked with a royal glass manufactory in Munich, Lobmeyr, that usually do stuff like church windows etc. I think there are so many possibilities and I am very curious for new challenges.
Shirt and Jeans FW 13/14 Kostas Murkudis for Closed. Photography by René Habermacher
RH: You’re working for quite some time in fashion now. When you started, fashion was something different: in the 90’s, fashion still had a socio-cultural context, was a compass and expressive part of movements. Today it’s different, its not really that a social movement expresses anything through dressing codes.
KM: That’s true and has obviously social, socio-political, and sociological causes. There is very little happening that could tempt for re-orientation. I do really hope that finally something will be happening. Or has it started already? When you look what is going on in Brasil, or Turkey, in countries where I would not have expected that this kind of movement would be surfacing.
The situations in Greece, Portugal or Spain, France and possibly soon England, don’t look so great either, but something is happening and I am hoping very much that this will spread across cultures and regions, and maybe create the necessity to develop new codes. Obviously they have to develop themselves, we as designers can’t help it.
RH: For quite a while fashion hasn’t had a cultural value of progress, it has become more a simple “garment industry.”
KM: That’s right. Fashion is not allowed to be like this anymore. It’s the very capitalist approach to define success only through growth, to which the big houses are forced to: generating work, circulate money, this and that – it’s not about content at all. In fact it is even arbitrary who designs. It is the brand with its margin that is in focus.
If that’s what’s thriving in society, fashion can only be its image.
On the other hand, design has become another aspect – let’s take an example like the iPod, or the iPhone and what has been generated here: a simplicity, practicability and a beauty of objects that have not been produced like this in a while.
It’s not about developing funky variants and decorations, but to work continuously on refinement and improvement with every generation, which I believe impacts our everyday culture. Even kids are not seduced to just buy something new because there are some new crazy buttons added. And you don’t have the desire to buy a jeans with 25 embroideries and absurd stitchings on the butt that are completely pointless. This pointlessness, this battle of material is not working anymore.
Jeans dress FW 13/14 Kostas Murkudis for Closed. Photography by René Habermacher „First there is nothing, then a deep void and finally a blue depth.“
Yves Klein.(Leitmotif for the colour codes to the SKYWALK CAPSULE COLLECTION No.1)
For example my brother Andreas, who owns a concept store in Berlin, he affords himself the luxury to buy only what he thinks is really good, regardless of the label. He buys what is up-to-date in his eyes. He was totally shocked about the pricing for which it’s possible to get good design that is on top politically correct produced in Italy: good quality fondly fabricated from great fabric. Not that this is world changing…
RH: But democratic?
KM: Democratic in a positive way. I didn’t really want to use that word. When my brother saw the Skywalk Capsule Collection in Berlin, he went to order straight away several looks from the FW collection, saying: “wow, this is really cheap- and so cool, but really cheap”.
Of course we have the same approach, maybe also because we grew up in the DDR: for us longevity or functionality and beauty don’t have to cancel each other out.
RH: What is your relationship to glamour?
KM: I try to stay remote, but sometimes have to make compromises. My relationship is rather an aversion. I come from a very simple background and it really does not touch me to hear “who was where with who wearing what”, that doesn’t interest me.
Right Side two pieces from the SKYWALK CAPSULE COLLECTION: Murkudis took inspiration from a vintage aviator suit, using the cuts and details to create a minimal wardrobe: a shirt, a blouson and pants for men and women. Boots: vintage DDR army. Photography by René Habermacher
„Earth is a delicate shade of blue“
Yuri Gagarin (Leitmotif for the colour codes to the SKYWALK CAPSULE COLLECTION No.1)
RH: Tell me a little more about the Skywalk Capsule Collection…
KM: The idea was based on the desire to bring the brand back to an international level, and the one of the brands defining aspects: the idea of unisex, that I thought very interesting and gave me also the possibility to explore menswear more, find a different angle and define their image more sharply.
Because the project was a very small range, I had to stay quite precise as well in material as colour and design, but it was the first time that I had the chance to show pieces that one actually can afford. If you look at the product, it appears at first sight quite minimal, even though its technology is actually very complex, which is something I wanted to put forward as well.
But because of all this, it was quite obvious to me to give the collection somewhat of a poetic moment.
RH: Yet here is also a practical thought behind it?
KM: Of course. It was to show the brand’s core, and a product that should function in the everyday life over long time.
Apart from that, the beauty of a product becomes apparent in its use, becomes part of our lives and our bodies. That’s what makes a jeans. It only becomes your jeans, and a great one, when it deforms on your own body, through use, through touch, through creases, through whatever. It becomes part of your being. That makes it truly beautiful when it is beautiful.
Felt Perfecto Jacket and Jeans, both FW 13/14 Costas Murkudis for Closed. Photography by René Habermacher
RH: With a clientele living in the most various meteorological conditions, does it really make sense today to produce season-oriented collections?
KM: This is a totally legitimate question. Also as we know that the big producers often deliver new products up to twelve times a year.
So for smaller brands it is indeed worth considering to orient themselves differently because they have no chance to stand up against this moloch of an industry.
In a way we are overtaking ourselves with everything: when the sales start the season hasn’t even really begun, there is a resort collection, a pre-collection and a in-between collection- that is all a bit absurd. I see that with my brother, who says “I don’t need a pre-collection that is delivered in November when its perhaps snowing here and -30 celsius”. That makes no sense.
On the other side I am bound to the cycles of the classic way of producing 4 collections a year.
I think the problematics are there for everyone, but no one has yet found an ultimate solution, or takes the risk to say ‘I am going to position myself entirely new in this context.’
RH: In your case do you do a presentation, or are you considering eventually a show?
KM: Right now this is not a real topic for us. Maybe next year or after that, it really depends on how we develop and what our expansion will bring.
RH: The one thing I find puzzling is with all the coverage on the shows, once the products are in the shops, you are already bored of them.
KM: I totally agree with you that three weeks after the shows you vaguely remember and when the products are delivered to the shops you practically forgot about it all. This wish and desire to own the pieces immediately is fading in that period.
But that’s what you have Zara for: they deliver within three weeks after the show a dampened version for those who can’t wait at all and never really got it anyway: those will buy the cheap copy (laughs).
By then the others just saw the newest collections and are wondering that they have ever liked the current one…. I look at this smiling.
Left: Jeans dress, Right: Split neck pullover and Jeans, all FW 13/14 Kostas Murkudis for Closed. Boots: vintage DDR army. Photography by René Habermacher
RH: You do have a special relationship with Japan, is that right?
KM: Yes, when I was a small kid, I started to do judo. I had a fantastic teacher that I absolutely worshipped as a living hero.
I was excited to wear these suits, the belts. The scent of the mats, the bows, this outlandish language had fascinated me. To me it was of course an escape from my Greek moulded DDR prosaicness and the pressure to perform. I did virtually absorb all these words, ceremonies and preserve within for years.
When I started to be interested in the arts I read a biography of Yves Klein, and realised he was a judo master like me, and eventually lived in Japan. I think his work was to some degree influenced by Japanese moments, in their simplicity and splendidness. This has really accompanied me ever since. The Bauhaus would have been unthinkable without the Japanese influence. In many aspects this influence has developed with me, the desire towards the exotic but as well the austere, the sophistication and the celebrated. The handling of colours, surface but also the poetic moments and the spiritual aspects behind.
I celebrated plenty successes in Japan and grew with these, so I owe a lot to the Japanese. We found each other. I was always fascinated and excited about it, to the point that Gordon, one of the owners of Closed, and I started to take Japanese lessons.
This hunger is not satisfied yet- and will always find itself in my work again.
RH: What is the last thing that stimulated you?
KM: I was very inspired by the exhibition of Martin Kippenberger: the incredible freedom of a man in dealing with the most different tools. I have great respect for his state of mind that moved me to tears of joy. I haven’t laughed that much for a while. All my senses had been spurred through this.
This interview and photographs are a Stimuleye exclusive
interview and photography RENÉ HABERMACHER
fashion editor SUZANNE VON AICHINGER
hair JONATHAN GEIMON @ AIRPORT AGENCY using Bumble and Bumble
make up MIN KIM @ AIRPORT AGENCY
model KATE B @ NEXT MODELS
thank you VERSAE VANNI @ NEXT PARIS
and LIBRAIRIE Ofr PARIS for your support
“The story of the bandage dress is important as a fact my work storyline.”
– Hervé Leroux, AKA Monsieur Hervé Léger
For his first campaign, for the Fall/Winter 2013-14, Hervé Leroux chose to collaborate with The Stimuleye for creative direction: photographer René Habermacher in tandem with stylist and fashion muse Suzanne von Aichinger, bringing forward the modernity in Hervé’s timeless designs.
Gwen Loos and Anna Martynova intertwined in slate and black draped front dresses by Hervé Leroux FW2013. Photography by René Habermacher
As you’ve read during our interview and couture atelier visit, Hervé Leroux, born Hervé Léger, is known for his talent for creating garments using traditional tailoring techniques while taking full advantage of developments in silhouette contraction-embracing modern fabrics.
Monsieur Hervé worked as a hairstylist and a milliner before Karl Lagerfeld offered him a collaboration with Fendi, and then Chanel, as a senior assistant. Soon after opening its doors in 1985, Maison Hervé Léger became internationally famous for pioneering the bandage dresses that were about techniques of reforming the body, focusing on the three key words for femininity: curves, waist and form. The “recipe for the 90’s”, as Suzy Menkes once wrote in the Herald Tribune, was about curve-cleaving elastic bandages and a high-octane technique that defied tradition, an effect which Hervé achieved by molding his fabric to the female form instead of draping and cutting it.
Left side: Gwen wearing a ruby deep double V-neck viscose dress recalling Hervé's iconic bandage dresses. Right side: criss cross draped black silk jersey pieces. Photos by René Habermacher
After separating from the company which bears his name and adopting the name Hervé Leroux, as suggested by Karl Lagerfeld, Monsieur Hervé recalibrated his vision of glamour, towards a modern sensuality crafted by the hands of a real artisan. Every piece of both the Ready-To-Wear and the Haute Couture collections is created by Hervé’s own hands in his new atelier on 32 rue Jacob.
The Hervé Leroux Fall/Winter 2013-2014 Ready-To-Wear collection is about sober, soaring elegance, reflected on 50 hand-made pieces. For Monsieur Hervé, it is crucial that each piece be as specific and precise as a painting by Pierre Soulages, an important influence on the designer.
“It’s in doing that I can find what I am looking for.”
– Pierre Soulages
The cut is soft, sensually embracing the female curves, revealing the secrets of the master for both of his obsessions. The fabric is draped only to create luxurious body landscapes on his monochrome canvases, paying homage to the morphology of the body.
Hervé creates a collection that can be referred to as a “second skin” – a fluid, easy-to-move silhouette, which slides on the body, becoming at once feminine and powerful.
Creative Direction – The Stimuleye
Photography – René Habermacher
Styling – Suzanne von Aichinger
Jewelry – Fabien Ifires
Hair – Panagiotis Papandrianos
Make-up – Yannis Siskos
Manucure – Yumi Toyama
Models – Anna Martynova & Gwen Loos – NEXT
Styling Assistant – Chafik Cheriet
First Assistant Light – Laurent Pascot
Capture Assistant – Franck Aubert
Retouching – Dimitris Rigas
Text – Filep Motwary
Art Direction – Antoine Asseraf
Thank you Versae Vanni
“Nobody wants to invade Marseille” claims Rudy Ricciotti,
architect of the MuCEM.
And yet everyone is flocking there since the Museum of Civilisations
of Europe & of the Mediterranean, dubbed MuCEM, opened its doors just weeks ago, the first national museum to open in the Phocean city, a project 11 years in the making.
Having shot & directed the introductory ad campaign for this new institution, The Stimuleye introduces you to the man who designed it, a man as famous for the fights he picks as the building he designs.
Exclusive photos by René Habermacher.
One side is the Fort Saint-Jean, linked to the city by a pedestrian steel bridge. A fort not unlike the Bastille – a bastion to defend Marseille against itself – the Fort Saint-Jean had been closed to the public for centuries.
On the other, also connected by a massive steel bridge, is Ricciotti’s creation, facing the Mediterranean Sea.
Refusing “architectural bling,” Ricciotti chose to have the new building dematerialize itself to complement the Fort Saint-Jean.
No reflections – leave it to the sea.
The concrete filigree lace of the MuCEM, a second skin like a screen that allows views, light and air to pervade the space. Photography by René Habermacher.
TV spot for the MuCEM's launch, directed by Antoine Asseraf with SayWho and Agence White.
The MuCEM's a porous monolithic body planted on pier J4 in the Mediterranean sea, connected to the Fort Saint-Jean with a 115m long slender pathway made of massive cast iron. Photography by René Habermacher.
Antoine Asseraf: Can you elaborate on your theory of world being split between two sides, matte and shiny ?
Rudy Ricciotti: Shiny is conceptual distance, reason, power and self-assurance.
Matte is frontal narration, intuition, defeat and regret.
Pick your side… I did.
AA: Mediterranean is a concept going beyond “local” but stopping short of “global” — how do you situate yourself, and the building, within that notion ?
RR: The South is a travel certificate, not a birth certificate.
The inhabitants of Munich are more mediterranean than those of Grenoble.
The Valais region in the south of Switzerland more latin than the Vaucluse in the south of France, etc.
The MuCEM is mediterranean through anxiety and existential difficulty.
AA: What is your relationship to monumental architecture ?
RR: You are talking to me, you fucked my wife ?
Top left: "Notre-Dame de la Garde" looming over Marseille and the the seven-level, 40 000 square meter structure of the MuCEM. Photography by René Habermacher.
As massive the volume of the MuCEM may seem at first, it is the use of negative space that gives the building the air of the metaphysical. Photography by René Habermacher
AA: What is the last thing which stimulated you ?
RR: A fish soup made by my partner…
Read my last pamphlet to smile:
« L’Architecture est un sport de combat » [Architecture is a combat sport], edited by Textuel.
Tokyoite Arashi Yanagawa, the man behind menswear label John Lawrence Sullivan, has quickly become a fixture of the men’s fashion circuit.
The choice of name for the label is perhaps the most telling. John Lawrence Sullivan, the man, is a heavyweight boxing champion, also known as the “Boston strong boy,” and godfather of sorts to Arashi, who quit a promising boxing career to fight in another type of ring.
Ever since entering the seasonal arena of fashion week in Paris, he’s championed his collections in the eye of attention, with the likes of Suzy Menkes a constant follower. In this context, Arashi’s unconventional vision of the sharp tailored sportsman is most compelling.
Arashi Yanagawa backstage after his John Lawrence Sullivan presentation. Photography by René Habermacher
René Habermacher: Hello Arashi, how is it being back in Tokyo after your last show in the ring fight of Paris fashion week?
Arashi Yanagawa: I’m getting ready for the next match in June. While I’m always relaxed in the end, I also always begin thinking about the next collection right away. It’s exactly the same as in boxing.
RH: In your work, specially your most recent collection, I sense a strong fascination with British culture.
but you’re successfully showing your 3rd collection, you chose Paris to present it…
AY: I believe Paris is the most important location for fashion in terms of the both the culture and the history of the industry. Paris has a special eye for beauty and elegance. No other place draws as many journalists, buyers, and fashionistas. All of this naturally makes Paris a very attractive city for presenters, but I also appreciate how strict everyone in Paris is towards creativity.
RH: And what is it with you and London?
AY: London has street fashion just like Tokyo, but it also brings history and tradition into the mix. I’m impressed by the way all of this culture has just naturally rubbed off on the younger generations. Another example of something that has really moved me is the culture of the London market where you see young people today buying and even demanding clothing designed a century ago.
RH: how do you decide for what you’ll go next? what is your creative process?
AY: I input the “sense” of the things I see or hear in my daily life and stockpile them. These could be colors, silhouettes, light, or even materials. But, I make an effort to express my own sense of the now rather than just making things based on historical research.
RH: For the current summer collection the theme was influenced by the Bauhaus movement.
Why did you feel the urge for this now, and how did you translate that into the clothes?
AY: I had a chance to go to Berlin, so I paid a visit to the Bauhaus school in Dessau and took in the artwork there. I found the combinations of wood, leather, and metal used in the products there particularly interesting, and thought it might be fun to try doing the same things with apparel. So, I made the theme “Bauhaus” and began putting together the collection while referencing architectural cutting, artistic colors, and product techniques.
RH: can you tell me more about “ELECTRIC AFRICA”: theme of the collection FW13/14, you just showed in Paris, what ideas are behind it?
AY: “Electric Africa” is a coined phrase. I had the idea to create a new, modern vision by combining tribal patterns associated directly with Africa with flashy colors instead of the standard earth tones. Tribal (triangular) elements were worked into various items and aspects like the cutting of the tailored jackets or the placement of the buttons. I also added a spacey essence reminiscent of the crop circles that suddenly appear in fields to the accessories, colors, and textures.
RH: This collection also sports extraordinary footwear. Your sneakers have been hailed throughout. How did this design come together?
AY: I wanted create something akin to sneakers or trekking shoes, so I used Vibram soles. I also combined the base colors of the seasonwith highly contrasting hues in order to bring out a sense of Africa. I worked with a brand called ORPHIC when making the shoes.
RH: Since you dropped your boxing for founding your label, fashion in Japan underwent quite some changes. How do you see the japanese approach today, what is your viewpoint and what influenced you over the course of time?
AY: When I started my brand in Tokyo my image was much more aggressive. I feel like back then many of the magazines adopted a fashionable approach, and that the buyers tried to answer the challenges the designers undertook with respect. But, as the economy got worse the magazines switched to much more easy to understand catalog-like appearance in order to make sales, which in turn influenced buyers, whose customers were influenced by this, to become much more conservative in their selections. So, there were a lot of negative things occurring in fashion here. The Tokyo runway shows were no different, as the focus shifted conspicuously to more “real” presentations rather shows with a bit a fantasy or elegance to them. Feeling all of this made me want to do my shows somewhere more stimulating, so I chose Paris.
RH: While developing your collection, are you having a specific type of man in the back of your head?
AY: I always imagine a man who possesses both beauty and strength in terms of appearance and mind. If I were to provide a sportsman as an example, there is a certain boxer who comes to mind…
RH: Are there any parallels you can draw between your sports career and the one in fashion?
AY: One thing I realized when I first started working in fashion is that there is a common trait shared by boxing matches and fashion shows that only I seemed to notice. This was the way in which you worry over something that will last only few minutes on a single day for months in advance, battling with your anxieties and, as long as you don’t give up, preparing for the next match as soon as it’s all over regardless of whether you won or lost. The way everything seems so fleeting and transient once it’s all said and done is also the same.
RH: The understanding of classic tailoring is a very strong element in your work. Now you started your women’s line: how does this apply here?
AY: Incorporating classic tailoring into women’s fashion is one of the most important elements for John Lawrence Sullivan. This isn’t something just any brand can do, so it’s something we will continue to actively working with in the future. One of the differences between men’s and women’s fashion for me was the way in which things like esthetic elements concealing points I had complexes about confused me a bit at first. Now I feel that I have learned to use men’s techniques to deal with these things.
RH: As you added another collection to your house – your work wheel must spin faster evidently, with 4 instead of 2 presentations.
AY: I always think of how I can break down the restrictions of the tailored look when I do my men’s designs. While there is the sense that I can be confident in breaking these restrictions down precisely because they exist, but with women’s my process is one of imposing my own restrictions on the things I design freely. So, there is a sense of mutual stimulation between my men’s and women’s lines that has been a good influence in my opinion. That said, I am definitely much busier than before…
RH: Do you feel urged by the increasing numbers of pre-collections and cruise collections that the big houses lately launch?
AY: This is most likely just a sign of the conservative sales trends we’re seeing worldwide right now.The big houses are just doing this as a way of making sure they continue to pull in revenue. I too feel that JLS must do the same if we are to continue showing in Paris, so I’ll be considering various strategies for this in the days to come.
RH: With clients all over the globe in different climate zones: do “season oriented” collections make still sense to you? (already the weather in Japan is quite different to the north american or european)
AY: Breaking things up by season allows designers to change up their mood and add depth to the presentation, so I most definitely think it has meaning. But, I also feel that in terms of actual sales it is often seasonless items that perform the best.
RH: How do you perceive the present of fashion?
AY: I think what we are seeing is a mixture of various styles coming together.
This is also exactly why I feel that you can’t make it in this day and age unless you believe in yourself and keep making bold presentations. I guess you could say I feel we’re in an era where only the essentials survive. I want JLS to continue to be a brand that always takes up the challenge of presenting in Paris.
RH: What is up next?
AY: The designs for my women’s exhibition in March and preparations for the 2014 S/S season.
RH: What is the last thing you saw, read, heard or felt that stimulated you?
AY: Tadao Ando, James Turrell, Donald Judd, Taro Okamoto, Talking Heads, Pixies, David Bowie, Wes Anderson, Jim Jarmusch, Kinji Fukasaku
Website: John Lawrence Sullivan
What’s in a name ?
You can ask Kenzo Takada, Martin Margiela, John Galliano, Valentino Garavani or Helmut Lang – designers who, for various reasons, left the company which bears their name, and then had to make themselves a new name, in fashion or elsewhere.
Or you can ask Monsieur Hervé Léger, the legendary French designer who took fashion by storm with his body-conscious designs, ultimately embodied by the “bandage” dresses. Monsieur Hervé Léger does not design for Hervé Léger, the company. Monsieur Hervé Léger designs for Hervé L.Leroux, a nom de mode suggested by Karl Lagerfeld.
Photography by René Habermacher
Filep Motwary, who met Monsieur Hervé through model and muse Suzanne Von Aichinger, talked with the designer as he prepared his new couture collection for Summer 2013, now on display in Paris in Colette and on presentation in Monsieur Léger’s new but history-laden atelier.
Filep Motwary: So, how is your day so far?
Mr. Hervé Léger: Well it’s cool. I am peaceful today. Yesterday I was not, but today I am.
F.M: You are getting ready for your Couture collection ?
Mr.HL: Yes, you see I am a professional, I try to do everything in the right context and I do not like to keep my people working at night and we are trying to be efficient and of course we will be ready on time. You know I’ve been creating for a long time, but because I didn’t want to make shows, my comeback is under new conditions. And it figures that some people always followed me and now I sell worldwide. Business is good now finally again and I am pleased.
(As we speak, Suzanne Von Aichinger and René Habermacher are working in the showroom photographing the garments),
F.M: I understand. Do you mind if you help me fill some gaps of your life’s storyline, because it’s out there, but not fully completed… So, it was during the late 1970’s that you started-off your career as a hat maker and hairdresser?
Mr.HL: (Laughs) It’s a crazy story, but… I’ll try to make it short. I had done some studies like everyone, I went as a young man to the Beaux Arts in France though I only stayed for one year as it was the 70’s and France was all about manifestations at the time and intense political changes. As students, we were on the streets demonstrating and I wasn’t learning a lot since everything was on strike.
I also wanted to be independent from my parents and wanted to do something by myself, to work. I am very good with my hands; I am a craftsman and can do everything with them in terms of creation so I decided to be a hairdresser. Although I didn’t study hair, I learnt the job very quickly by opening the door of a hair-salon telling them I wanted to learn. They took me and stayed there for a while. Then I started to make hats, after finding a book at my grandmother’s house, which was full of illustrations on how to make them. The first customers arrived and I was working at home. So there goes the “hat story”.
Then one day someone who was famous in the 1970’s asked me to do a very particular hat, a-giant-sort of “Belle Époque” hat with a lobster on it (laughs). The guy’s name was Tan Guidicelli, whom you probably might know. It wasn’t long enough until he asked me to make three dresses for his show because his atelier was very busy and his show was in three days. Although I had never designed any dresses before, I said “Ok, I’ll do them” and when he saw them he said “ you got a real sense of fashion and you should stop hairdressing and come work with me”. So that was my first fashion encounter.
Of course I dropped hairdressing and started to learn sewing. Later I went into design. My second big encounter was Karl Lagerfeld.
The 1980’s were an easy time. You could easily meet someone. People were more open. Even during my days as a hairdresser, with my friends, you could end up having dinner with Claude Montana, Mugler, Lagerfeld etc. It was not such a big deal as it is today. It was proper dinners you know, not charities. So at the time I met Karl at the house of a journalist friend and something happened immediately. We started talking about corsets (at the time I was fascinated by corsets). So that was on Saturday and on Monday my friend from “Woman’s Wear Daily” called to say “Karl wants to see you.” So I went with a few sketches and he said, “ Well, I don’t care about your sketches, I’m looking for an assistant at Fendi in Rome” and I said “Yes!”.
So by next Friday I was on the plane flying to Italy.
Then I went to Chanel for one year and worked for him until I was fired.
I created my own label in 1985 but the bandage dresses came out only in early 1990’s. I don’t consider the beginning of my career started in the 80’s. My career, as I see it started in the 90’s.
F.M: Tell me about the bandage dress…
Mr.HL: The real story of the bandage dress is important as a fact of my work storyline. I was having a show at Angelina Tea Salon in Paris, and I wanted something glamorous for the finale. I didn’t have the fabrics. A few days later, I went to a factory and found some bands of metallic yarn, sort of lurex. I asked, “What is this?” and I was told “its for the garbage”. So I took that and I started to put one yarn next to the other and started molding the bands on the dummy, exactly like you do hats. And that’s how the first bandage dress was born. I did the show and it was a success.
I was hooked on these new for me materials and started to experiment. In the beginning, I did not want to put any zippers because I wanted to create a dress with no seams. The problem was that I did make the dress with no seams but when one of my clients got herself in, she couldn’t get out (Laughs).
Then came the presentation of nine dresses in the office of my press attaché at the time. The fashion journalists from American Elle made pictures and became a success very quickly.
F.M: This technique you are working on, the way you make your garments is really one of its kind. Allow me to say that I see them as dresses for women to please men…
Mr.HL: It’s true! Its because they make women look great. The fit is great because it shapes the body. For example, the body of a young girl is not my cup of tea. I like bodies with a bosom, with a waist, curves…
My dresses can give a shape even to bodies that are not perfect. This is why I think men love them the same that women who wear them. They seem almost like a modern corset with no bones. The fit that a woman experiences at Herve L.Leroux is the fit I invented at Hervé Leger. Even in my couture dresses today, I use the bands and my own technique, the one I invented then.
F.M: Hervé, I want to ask you about the true story about what happened. How did you lose control of Hervé Léger in 1999.
Mr.HL: People say that I sold it. That’s a lie, I mean I wish I would have sold it.
When the bandage dresses started to be famous, a man that was fascinated by them approached me. He said to me “I went to a party in Caracas and a woman arrived in one of your dresses and everybody went crazy.” He “chased” and sent me some bankers asking to be my partner. Of course I said “Yes” because I wanted to develop this business and I didn’t have to run after any partner anymore…
It was a nice combination and it was Seagram, a very powerful group who invested money and soon Hervé Léger became a major house.
Though I had to be very conscious about the number of sales, otherwise they would drop me. The story is that the guy from Seagram decided to get rid of a few companies they had in order to invest on a bigger French company called Vivendi. At the end he sold everything, including me, although he assured me before that he would find me a new partner and he would help to finance the changes.
I had someone who wanted to buy the company from Seagram, they put the dossier in the bank’s hands and then they sold it to Max Azria. So he bought it, though I tried to make it work but it fact it didn’t. At the time I was only left with 5% of the company…
When people invest in a company, especially in the fashion industry, the designer or the name behind the company, has to stay part of it otherwise it won’t invest.
Some people like Donna Karan, did it in a very clever way for example.
I guess it didn’t work for me because I didn’t have good lawyers at the time…
I didn’t agree with the strategy and they fired me from the house I had created. The worst of it all was that he didn’t know what to do with the house of Léger for a long time. In 2007, which is quite recent I may say, at the same moment when I decided to do ready-to-wear again, he opened the archives he started to re-do my dresses from back then for Hollywood stars and the bandage dresses were successful again.
F.M: And what did you do?
Mr.HL: Wolford contacted me and they asked me to work for them… Then came my shop. The problem was I couldn’t use my name anymore. It’s Karl Lagerfeld who came up with the idea of Hervé Leroux. He said “you’ve got red hair” so it has to be called Hervé Leroux and put the “L.” in the middle, who knows one day you can do again “Hervé Léger Leroux.”
F.M: So, back to your collection. How did you start again?
Mr.HL: In 2000 I did a comeback with ready-to-wear and I had immediately lots of customers coming, especially from America. Then came another incident, 9/11. No one came after that.
It affected everyone and the business went downhill. That’s when I decided to stop ready-to-wear as it was very expensive to create, have production control, distribution etc… So since then, I focused on Couture until 2007, only for private customers and some shops that wanted to buy a few of my pieces. It was a difficult time but I survived.
It was in 2007 when my customers wanted my ready-to-wear again and it went very good. We are in Colette and so many other prestigious boutiques around the world now. I am very satisfied.
F.M: You are a designer that works with couture methods, a real artisan. How do you see the use of “future” references and approach in fashion in combination with technology?
Mr.HL: I think moving towards the future is good for this business, generally speaking..
Sewing a dress is always sewing a dress.
For me what is more important is that the clothes look good and made with good materials. I know nothing about technology whatsoever. I know that my clothes are very true; I use very particular techniques to make them. I am more of a couturier rather than a stylist. I don’t go scouting for old clothes to re-do them, I don’t search for ideas around. Even at moments when I wanted to copy someone, I just couldn’t do it you know?
Other’s people’s clothes don’t inspire me. I am obsessed by my own ways of creation and I feel lucky to have customers starting from 16 to 70. I am never about trends; I see no use in them. Today I have the feeling that it is all about money. Designers today don’t spend hours fitting a dress on a body. They do it on dummies. I feel comfortable with the way I work.
F.M: How were the 1980’s and 1990’s fashion scene compared to what we see today?
Mr.HL: Oh my God, things were so happy back then, so happy. The 70’s, the 80’s and the 90’s. People were passionate and they could make money from that passion. Bankers, investors or whatever you call them didn’t really exist then so designers were freer. Only one thing Filep, the aesthetic of the girls then is what is missing from today.
Or the power the shows had back then. Think of Montana and Mugler!! Oh my God, the girls were so beautiful, the way they walked. I feel lucky for living through that era working with all of them; from Linda to Cindy… I had them all.
And they were so full compared to today that everyone is so skinny. And all my models loved the clothes; you know a lot of clothes would disappear after the show (laughs). Even during fittings those girls would feel the clothes, they were posing.
Today my favorite show is Victoria’s Secret because it’s a happy one. I am not saying girls are not beautiful today, I just think shows today have become boring and less inspiring. They look like robots and there is no charm. I really wonder if I was to do a show today how I should do it and not look ridiculous and dated.
And sometimes I speak with journalists and they are bored of the current situation too.
Anyway, I am not ready to do a show now also because I am not a kid. If I do a show it has to be made the right way as a good show also costs a lot of money.
F.M: Maybe you could do a little show in a Hotel Suite like couturiers used to do back in the 50’s.
Mr.HL: Hmm, yes. For this season I just wanted to show the work the way it is. Starting on Monday, Colette will have 5 of my dresses in the window and on Thursday I am showing another 12 pieces in my showroom as I have been invited by the Chamber of Haute Couture and it feels wonderful.
F.M: What is this collection about?
Mr.HL: You know I never start saying “I’m going to do this and that”. I just grab my fabric and start working. All I can say is that 80% of the collection is done and it looks like a walk in a Japanese garden. The drapes are very graphic in the sense of Japanese design…
F.M: Why does couture still breath? Is it merely a question of tradition? Why does it still interest people?
Mr.HL: It’s exceptional I would say with an excellence. Although the world has changed and we are in the middle of a crisis, luxury is always surviving. What is luxury about today is another story than what it used to be. There are a lot of luxury houses that produce clothes or bags in Taiwan etc. but, there are still women who want to dream. I see my clients… And the movie stars I dress – of course they don’t buy the clothes (laughs).
There are still women who are not in the spotlight, not in the newspapers yet they prefer couture because it is special. They are in search of the perfect fit and for me the fit is something important.
F.M: Why is couture so personal as it requires the customer and the designer in a very private session?
Mr.HL: There are less and less couture houses as time goes by. Chanel is a real Couture house for example because they have the right hands to do the artisanship, Gaultier also as well as Dior. Couture has a certain way of doing it, it has its own rules, and also the fabrics are richer. Everything is on made on perfect scale. There are more and more rich people and the opposite, which I find very depressing. We can say there are people who are rich today and they are richer than what the term “rich” meant 20 years ago..
Those who spend, really spend…
F.M: What provokes the strongest emotions in you nowadays, compared to what made you emotional in the past?
Mr.HL: When I was “Hervé Léger” I was never satisfied. Nothing was good enough and I always thought I could do better. Today, although I still want to do better I become emotional by looking at my own dresses, a feeling I never had before.
I am happier today because I don’t have anybody else involved in my business; I have a great team of loyal people working with me. Also what is very emotional for me is when I see women trying my clothes on.
F.M: What is next for you?
Mr.HL: I’m working on developing my business. A perfume that I am working on. I want to start doing accessories, shoes, lingerie and swimsuits. Also my customers locked me in my atelier designing dresses – at least I am famous for something (laughs)- but you know I am very good in designing suits, coats, pants and blouses…
Basically when you are wearing Herve L.Leroux, is for the evening. I want to make day-wear too. Although every time I do they never buy it, but I’m going to push.
The interview is a collaboration project between Un nouVeau iDEAL and The Stimuleye.
interview FILEP MOTWARY
photography RENE HABERMACHER
fashion editor SUZANNE VON AICHINGER
hair PANOS PAPANDRIANOS
make up YIANNIS SISKOS
model ANNA MARTYNOVA@ NEXT MODELS
thank you VERSAE VANNI @ NEXT PARIS
It’s not everyday that an Arab woman is chosen by a major cosmetics brand as its global spokesperson…
The Stimuleye presents “Hanaa”, a film by Antoine Asseraf & René Habermacher, starring Tunisian model Hanaa Ben Abdesslem, spokesperson for Lancôme.
Antoine Asseraf: Where are you from, and how were you discovered ?
Hanaa Ben Abdesslem: I was raised in a town on the sea coast of Tunisia named Nabeul.
I dreamed of becoming a model since I was very young.
In 2009, I participated in a reality TV show for models in Lebanon. There I met Sophie GalaI, who would become my manager, and in 2010 she presented me to IMG Paris, who in turn presented me to Carine Roitfeld, at the time Editor-in-Chief of Vogue Paris.
Through her introduction to Ricardo Tisci , I was chosen as a Givenchy fashion show exclusive that same season.
AA: You’re becoming an icon representing the “middle-eastern woman” in the fashion world and beyond,
but which people are icons to you ? Can you tell us a bit about your relationship with Farida Khelfa ?
My icons are the Tunisian women in the fashion industry, whom I admire and whose accomplishments I respect, such as Liela Menshari, Hermes window designer — she received the Golden Dido Award for her contribution to Tunisian culture and influences in world, and Afef Jenifen, who fought for Arab women’s freedom of choice and continues to defend their rights.
Farida is a great support and she always has good advice, such as “stay true to yourself.”
a film by Antoine Asseraf & René Habermacher
starring Hanaa Ben Abdesslem
styling Yoko Miyake
hair Nicolas Eldin
make up Tracey Gray Mann
production by Clast
postproduction by The Stimuleye
text by Omar Khayyam
sound by Gnawa Diffusion
thanks Sophie Gallal
Look 1: Dolce & Gabbana
Look 2: Jil Sander by Raf Simons
Look 3: Chloé
Look 4: Stella McCartney
Big is beautiful.
Biggerest is beautifuller.
The Stimuleye is proud to announce its Film of the Season™ for Vogue Italia,
its first full collaboration with CLAST productions,
a special commission for curvy clothing line For.me Elena Miro,
Princess Cornflakes / ENGLISH VERSION
Princess Cornflakes / VERSION FRANÇAISE
Coming this week, a special collaboration with Vogue Italia,
the stimuleye is happy to report that, after winning the Best Fashion Award at last year’s La Jolla Fashion Film Festival for La Main Dans Le Sac, we are in the selection again this year.
My Garden, for Vivienne Tam, starring Kiko Mizuhara is one of the 60 films selected from over 6000 in consideration…
La Jolla Fashion Film Festival opens today at the San Diego Museum of Contemporary Art,
in La Jolla, California.
The Stimuleye is proud to announce, with the support of Vogue Italia, an “erotic fashion epic” : Monsieur Chypre.
“HE KNOWS WOMEN, AND WOMEN KNOW HIM”
Erotokritos, it’s a strange name for a fashion brand.
It’s an even stranger name for a person.
And yet, he is truly called Erotokritos Antoniadis, named after the main protagonist of medieval epic poem, a hero “born from the labors of love”.
For 15 years, his label has been seducing women of all ages, drawn to collections that go back and forth between the sophistication of Paris and the dolce vita of Cyprus…
"come and get it."
“THEY CALL HIM MONSIEUR CHYPRE”
France and Cyprus, Paris and Nicosia, it’s a long-distance couple.
In Monsieur Chypre, by Antoine Asseraf & René Habermacher, they come to life:
Loan Chabanol, channeling the nostalgia of Marguerite Duras’ The Lover, plays the tormented Parisian woman, cracking at the surface,
while Constantino Kouyialis, in his first first on-screen role, is a revelation as the seductive eponym hero, a modern day Alexis Zorbas.
“AN EROTIC FASHION EPIC” we call it.
“Erotic,” how could it not be with a name like Erotokritos ?
“Fashion,” of course: stylist Michaela Dosamantes, fresh from winning Best Fashion Award at La Jolla Fashion Film Festival for La Main Dans Le Sac, mixes the season’s classic looks to capture the heroine’s transformation from “bluesy” in Vuitton to “red-hot” in Valentino.
And “epic” ? What else do you call a fashion film 10 months in the making, taking place not only in Paris but in numerous locations in Nicosia, in the salt lake facing the Hala Sultan Tekke mosque in Larnaca, in the Almyra and Anassa deluxe hotels, in small taverns by the side of the road, or in the majestic monument carved directed in the stone, the tomb of the Kings in Paphos ?
“HIS VOICE IS A SONG”
So, now the tough questions.
Is Cyprus really like this ? A little bit. Not at all. It depends how you look at it.
It is an island of freedom in the east mediterranean, where couples from Israel and Lebanon come to escape religion. It is the birthplace of Aphrodite. You go, you decide.
So how can I meet this Mister Cyprus ? We hear that one a lot. From women (and men) of all ages. Maybe he’s real, maybe he’s a figment of our collective imagination, our repressed desires. One thing’s for sure — we can’t give you his number.
“ATTEMPTING TO CHARM HIM IS USELESS. HE IS THE ONE WHO WILL FIND.”
If you didn’t make it for the 3 days of the Hyères Fashion & Photography Festival, you still have until May 26, 2012 to see the exhibitions of the festival at the Villa Noailles in town, including Yohji Yamamoto, Jason Evans, Anouk Kruithof, Ina Jang, Cunningston & Sanderson, Chronique Curiosité, Inez & Vinoodh and… Lynsey Peisinger + The Stimuleye’s performance/installation/video hybrid, PILORI.
Until the end of May you can see at the villa the PILORI installation featuring footage of the performance (with the cooperation of Yohji Yamamoto Inc.) and video contributions by Antoine Asseraf & René Habermacher, starring François Sagat, by Jason Last & Jaime Rubiano, Clément Roncier, Sebastien Meunier + Romain Dja Douadji + Tomek Jarolim, and the winner of our internet contest, Simone Fehlinger, who met up with Filep Motwary.
PILORI (“PILLORY”) is a unique collaboration between choreographer Lynsey Peisinger and The Stimuleye for the Hyères Festival. Drawing on a pool of both local and Paris-based performers, Lynsey Peisinger conceived 2-hour performances inside a specially built space in the Villa Noailles’ Sautoir space: a wall with 4 pairs of legs poking out, moving, at rest, ignoring or harassing each other…
For its exhibition phase, the performance footage is augmented and interrupted by the footage of BEYOND THE WALL, different video artists’ renderings of what lies beyond the wall which cuts the performers in half.
CLONES starring François Sagat, by Antoine Asseraf & René Habermacher.
Sebastien Meunier, Romain Dja Douadji & Tomek Jarolim for BEYOND THE WALL.
Clément Roncier for BEYOND THE WALL/PILORI.
Jason Last & Jaime Rubiano for BEYOND THE WALL/PILORI.
Simone Fehlinger for BEYOND THE WALL / PILORI.
Filep Motwary: What is your video about?
Simone Fehlinger: my videos visualize the stories of walls. Parts of these walls are broken : colors, wallpapers peel off and uncover it’s past… The videos invite to a personal imagination of what this wall’s history is about… Now, these walls have moved to Hyères 2012 and will be part of a new story…
Filep Motwary: Why have you chosen white as your “backwards” canvas?
Surfaces are extremely exciting ! But the interesting part is not the perfectly clean, virgin, new, white layer.
It’s the layer underneath…
What is your opinion about Hyeres.
It’s legendary ! I’m really happy and honoured to be a part of…
What would be your next projects about?
My new big project is my own graphic and video design studio in Paris.
Simone Fehlinger, winner of BEYOND THE WALL contest.
Special thanks to Coralie Gaultier & the Yohji Yamamoto Inc team,
Simone Fehlinger for her contribution,
and all the performers who gave their time to participate in this project.
An erotic fashion epic, one year in the making, THE STIMULEYE is proud to present Monsieur Chypre – A Short Film With Erotokritos, coming April 11th on Vogue Italia.
Starring Constantino Kouyialis & Loan Chabanol, styled by Michaela Dosamantes, and directed by Antoine Asseraf & René Habermacher.“He knows women, and women know him.”
Erotokritos, it’s a strange name for a fashion brand.It’s an even stranger name for a person.And yet, he is truly called Erotokritos Antoniadis, named after the main protagonist of medieval epic poem, a hero “born from the labors of love”. For 15 years, his label has been seducing women of all ages, drawn to collections that go back and forth between the sophistication of Paris and the dolce vita of Cyprus…“They call him Monsieur Chypre.”
France and Cyprus, Paris and Nicosia, it’s a long-distance couple.In Monsieur Chypre, by Antoine Asseraf & René Habermacher, they come to life: Loan Chabanol, channeling the nostalgia of Marguerite Duras’ The Lover, plays the tormented Parisian woman, cracking at the surface, while Constantino Kouyialis, in his first first on-screen role, is a revelation as the seductive eponym hero, a modern day Alexis Zorbas.“An erotic fashion epic” we call it.“Erotic,” how could it not be with a name like Erotokritos ?“Fashion,” of course: stylist Michaela Dosamantes, fresh from winning Best Fashion Award at La Jolla Fashion Film Festival for La Main Dans Le Sac, mixes the season’s classic looks to capture the heroine’s transformation from “bluesy” in Vuitton to “red-hot” in Valentino.And “epic” ? What else do you call a fashion film 10 months in the making, taking place not only in Paris but in numerous locations in Nicosia, in the salt lake facing the Hala Sultan Tekke mosque in Larnaca, in the Almyra and Anassa deluxe hotels, in small taverns by the side of the road, or in the majestic monument carved directed in the stone, the tomb of the Kings in Paphos ? And we haven’t even mentioned the upcoming almost 10 minutes long directors’ cut….“His voice is a song.”
All this, to the original soundtrack of Lori Schonberg and Shane Aspegren, members of transnational surrealist indie outfit The Berg Sans Nipple.So, now the tough questions.Is Cyprus really like this ? A little bit. Not at all. It depends how you look at it.It is an island of freedom in the east mediterranean, where couples from Israel and Lebanon come to escape religion. It is the birthplace of Aphrodite. You go, you decide.So how can I meet this Mister Cyprus ? We hear that one a lot. From women (and men) of all ages. Maybe he’s real, maybe he’s a figment of our collective imagination, our repressed desires. One thing’s for sure — we can’t give you his number.“Attempting to charm him is useless. He is the one who will find.”MONSIEUR CHYPREa film by ANTOINE ASSERAF & RENE HABERMACHERa THE STIMULEYE productionSTARRINGCONSTANTINO KOUYIALIS as MONSIEUR CHYPRELOAN CHABANOL (ELITE) as MADEMOISELLE PARISPARIS UNITSTYLING – MICHAELA DOSAMANTESHAIR – ROMINA MANENTIMAKE-UP – TIINA ROIVANENPRODUCTION ASSISTANT – LYNSEY PEISINGERLOCATION – HIROMI OTSUKACATERING – EROKITCHENVOICE by LYNSEY PEISINGERMUSIC by LORI SCHONBERG + SHANE ASPEGRENPOSTPRODUCTION by THE STIMULEYECYPRUS UNITALSO STARRINGMYRTO KOUYIALISDIVA MODELS:ALEXANDRA BUNETSKAYAKLELIA YIASEMIDOUANNA DOROTHEOULOCATIONS:ALMYRA & ANASSATHANOS HOTELSALL CLOTHES CYPRUS: EROTOKRITOS ARCHIVESPARIS CLOTHES featuringLOUIS VUITTON, EROTOKRITOS, LOUIS VUITTON JEWELRY, APERLAI, MARC JACOBS, DIOR, FELIPE OLIVEIRA BAPTISTA, AURELIE BIDERMAN, OLATZ, KIKI DE MONTPARNASSE, BURBERRY AND VALENTINOTHANK YOUDimitris Dimitriou / Cyprus Tourist Organisation in ParisPhilippos Philippou / Cyprus AirwaysPavlos Metaxas / Diva modelsAntonakis BarEleni ChrysostomidouLida PhilippidouMary NicolaidouMaroulla AntoniadouGallery Argo NicosiaKostas MantzalosThe city of NicosiaThe city of PaphosANDFilep Motwary
Part 2 of our spring fashion film series takes us to Vietnam, a land of mysterious fruits and exotic flowers.
Norwegian Wood actress, Towai Tei-singer, and model Kiko Mizuhara lets us into her garden,
for Vivienne Tam.
Marina Abramović is everywhere lately.
A marathon performance at MoMa, another retrospective in Moscow, on the cover of POP magazine, hosting a star studded event at Jeffrey Deitch’s MOCA in LA and an exhibition at The Serpentine Gallery slated for 2012, the HBO documentary “The Artist is Present” just screened at Sundance. An ever growing list of projects that is taking her across continents…
Exclusive long form of interview first published in POP magazine FW2012
Marina Abramović is everywhere lately. She has emerged from what was considered an alternative section of contemporary art, Performance Art, to finally occupy an untouchable position in the Pantheon of Pop.
A marathon performance at the MoMa, another retrospective in Moscow scheduled, and an exhibition at The Serpentine Gallery slated for 2012, day and night filming of an HBO documentary and an ever growing list of projects. Marina is known for her works in which she tests and pushes her emotional,mental and physical strength, but her schedule takes its toll: Marina is exhausted.
Broad recognition has come comparably late for Abramović, who was often categorized as some sort of Exotic Serbian Vixen. Nevertheless, she has shaped a significant slice of art history like no other.
Today, less considered for her public sexual identity, and more appreciated for her timelessness and her bravery, one could unarguably call Marina “the diva of contemporary art”, were she not so grounded.
Freja Beha Erichsen with her "Mini Me". A collaboration by Marina Abramović for POP magazine Photography by René Habermacher
Our conversation takes place just after Marina’s return to New York from Manchester, England where she spent six weeks collaborating with Robert Wilson on a new biography, “The Life and Death of Marina Abramović”. The play was staged with accompanied music written and conducted by Antony (of Antony and the Johnsons) and narrated by a ferocious Willem Dafoe.
The audience witnessed him meticulously rummaging through the details of her life chronologically. Marina has been clear about her lack of appreciation for theatre as a concept and this play marks a sharp departure from her concept of herself as a performance artist.
She participates in what she used to essentially despise: “To be a performance artist, you have to hate theatre. Theatre is fake: there is a black box, you pay for a ticket, and you sit in the dark and see somebody playing somebody else’s life. The knife is not real, the blood is not real, and the emotions are not real. Performance is just the opposite: the knife is real, the blood is real, and the emotions are real. It’s a very different concept. It’s about true reality.”
René Habermacher: With this piece you staged something that you call artificial theatre. It lacks the realness that is central to your work. How was this experience for you?
Marina Abramović: I am his material. I completely gave all the control to Bob (Robert Wilson). That is the only way to really be material for someone else, which is very interesting, because its just absolutely the opposite of what I do. This is first time that i have this really radical approach with Bob – he absolutely refused anything to do with performance. This was an amazing experience for me and very difficult, because his approach to rehearsal is like mine to performance, – but yet it’s just rehearsal! Just be there for hours and hours in order for him to fix the light. I lose my reason, I need the public, I need another kind of dialogue. This was a huge discipline not to kill him!
RH: How did this project with Bob come together? (more…)
These days we hear mostly troubling news from a country to which its citizens proudly refer to as “the birthplace of democracy”: Greece. Another spiral of economic turmoil unfolding in slow motion casts a spell upon Europe. And yet accelerated by the recent events, a very different wave reaches us from this troubled country: “The weird wave of Greek Cinema” as The Guardian’s Steve Rose titles. The Stimuleye talks to WASTED YOUTHS director Argyris Papadimitropoulos.
It’s the late days of summer 2011. A handful of Athenians, foreigners and expats mingle on Antiparos, a small island in the wide open of the blue Aegean. Athens is far and its troublesome agenda on a halt.
As the night falls scenting the breeze with jasmine, the open air cinema Oliaros, a local institution, announces tonight’s screening with notices on poles and walls: WASTED YOUTH, the film that earlier this year had opened Rotterdams Film Festival. The film’s director, Argyris Papadimitropoulos, hands stickers to the arriving guests: WASTED, MALAKA (wanker), YOUTH, LOVE….
The film is set during a hot summer day in Athens. Much like the city itself, exhausted, confused, unable to make any progress, brimming with desperation and aggression, there is Vasilis, a middle-aged man struggling with the mounting stress to cater his family. On the other side Harry, a sixteen-year-old skater. He and his friends are amusing themselves and wasting time away. Their lives intersect in a contemporary portrait of the city of Athens and a society in crisis.
Left: director Argyris Papadimitropoulos at Antiparos and right: Poster of cinema Oliaros with MALAKA sticker
RENÉ HABERMACHER: How did that screening at the open air cinema come together?
ARGYRIS PAPADIMITROPOULOS: I am a regular there so I know the guys of Oliaros cinema since… forever. They asked me to do a screening and although I was not allowed to do so by my distributors – In Greece films are supposed to have two runs since we have this open air cinema tradition still alive and very popular – I couldn’t say no. I just love this tiny cinema, and the fact that it is free for everybody to watch the films. There are Greek islands much bigger in population who do not have a cinema and that’s sad.
There’s such a huge part of me and my adolescence in WASTED YOUTH that in every screening I still feel kind of weird… weird in a good way. Since I re-lived my teenage years by shooting this film I feel so exposed. It’s strange telling unknown people so many things about myself. But that’s the magic of it, isn’t it?
WASTED YOUTH had its world premiere in Rotterdam Film Festival in January 2011 and was also honoured to be the opening film. Since then it was screened in more than 30 festivals around the world. In some of the best actually. It was a great year, I spent much of it traveling and presenting the film.
We signed with Elephant Eye Films in New York to represent WASTED YOUTH for world sales. For such a tiny budget film I can loudly say: we did great.
Trailer of WASTED YOUTH
R: How was the film generally received by the international audience?
A: I’m more than happy with the comments audience and critics wrote about it.
Screen International described it as “lush, evocative and impressively shot” (laughs).
By its career you can tell that the film was received excellent. The audience loved it and the few that hated it, were the ones that gave me the chance to talk, start a discussion, which back in the beginning was the main intention for the film.
I was with my friend and co-author Jan Vogel and we were saying that we need to make a film about these crazy days we are going through and that we need to do it NOW. Some films are made with a sense of urgency. We actually didn’t spent any time writing scripts or searching for funding, but found our amateur teen guys and a couple of good actors and started improvising on a few pages, something like a synopsis. WASTED YOUTH was privately funded by friends and is what you would call 100% indie.
R: So it was pretty much a “hit and run”?
A: It was a hit and run urban guerilla thing but shot on film (!), not digital.
Over the edge: Still from the movie WASTED YOUTH: Harry (Harris Markou) skates in the empty pool of his parents friend.
R: I really liked the scene in the very beginning when the boy wakes up in the morning, somewhere in this modernist building…. that whole sequence to the skating in the empty pool felt really strong… like frozen time.
A: That was our intention. We wanted to go through all the different people, classes etc in the modern greek society.
So the kid wakes up in a house of a lady with what we call “old money” and starts his day under the surface of the earth.
We wanted to have our little symbolisms without making a mind-fuck film.
There a second levels, second readings etc but only for those who want to read them.
I hate the films that are so personal that you will not get them unless you are the person itself (laughs).
I love stories.
I hate smart ass films.
R: In my eyes your film looked very authentic- which is quite difficult to achieve.
A: Glad to hear! That was what we wanted to do: a spontaneous film!
R: In a way it also gives a beautiful portrait of the city. How do you like Athens?
A: I love Athens. It’s the place that i was born and I know it as the back of my hand. Athens is a character itself in the film. Its chaotic , crazy and sadly neglected.
It’s the old whore that people love to hate but they love paying a visit. Athens needs a bit of love from the people that fuck her everyday.
SPOILER ALERT(for the affectionate reader who has not seen the film yet, please skip this part)
R: I was quite surprised at the end when the final “shot” was triggered by the other police man
A: by that I wanted to say that anybody would have done it.
I wouldn’t like the audience to leave the screening and feel sorry about a killer,
since the cops carry guns one day they will trigger them.
R: Thats why you left him blank? as a character
A: True, if by blank you mean what I mean.
END SPOILER ALERT
R: The Guardian wrote an article on what they call the “weird wave of Greek cinema”…
A: the fact that the Guardian ran a huge piece on Greek films is already impressive.
A few years back they wouldn’t spend ink on this. That means that there’s something great being born here. I wouldn’t call it a wave and wouldn’t rush to give it names but you can smell something good is going on. There’s no surprise anymore when you see a Greek film in the list of a great festival.
Berlin, Rotterdam, Cannes, Locarno, Venice, Sundance, you name it.
Critisism is there and will always be, there are some people that are sceptical about whatever new is going on and others that want to kill it before it even gets born.
People are not ready for changes, you know.
It seems like when societies are on the edge, edgy things come out of their arts. Remember Argentina, Romania and so on.
What was happening in Greece the last 25 years, let’s say from the early 80’s till the olympics was a fake paradise:
a fake prosperity with fake money, fake happyness, fake tits, fake, fake, fake …
A fake new identity that never made it to the core of neither our souls nor our society – it collapsed in a few days.
One day they told people we are in crisis and people believed it the same day, so there were no solid foundations in this “new order” that was fakely established.
R: To come back to one of the most interesting things about the article of the Guardian, it were the comments by fellow Greeks being often malevolent, accusing the directors of plagiarism in the case of Dogtooth, or calling the films “a product of mental health problems”.
A: hahaha! that’s great fun.
People cannot accept themselves. When somebody puts a mirror in front of them they can’t cope.
A product of “mental health problems” is the society we use to live in, so are the films as they are suppose to reflect the society.
As for the plagiarism: I would just say that there were very few people saying so, but they created a huge buzz. These people are the ones that do not like the success of someone else because they are stuck in their thing.
The greatest festivals in the world are not stupid to have a work of plagiarism in their catalogue.
Also, plagiarism in art is a huge topic that it is almost impossible to discuss: almost every great artist was accused of that!
R: I thought this was a very typical reaction. In a recent article for Vanity Fair Michael Lewis puts it like that:
Individual Greeks are delightful: funny, warm, smart, and good company. I left two dozen interviews saying to myself, “What great people!” They do not share the sentiment about one another: the hardest thing to do in Greece is to get one Greek to compliment another behind his back. No success of any kind is regarded without suspicion.
A: I wouldn’t agree. If you look at the end credit of all this films that made it to the great festivals the last few years, you will realise that everybody helped on each others work. Greeks are easy target to be accused for almost anything since we have this fucked up temper. But on the other hand you can tell that there is still solidarity and support between most of my fellow greek film makers for example.
R: What are you working on next?
A: I write a couple of scripts with friends. Things are hard these days but we’ll keep trying.
I would like every film I make to be so much different from the other. I would also love to make a film abroad, although I love Athens.
Paris, London, Berlin, New York, Rio, Buenos Aires – there are stories everywhere that i would love to tell…
Once upon a time, we made a fashion film shoot with some of the best men’s designs around.
Givenchy, Raf Simons, Ann Demeulemeester, Rick Owens, Gareth Pugh, Comme des Garçons…we had it all. We also had a great concept (think butoh meets inception), a fantastic cast (Ippei is an amazing butoh performer, while Matvey and Willy, both top men’s models, would film Woodkid’s IRON video a few days later), great hair and great make-up, everything great.
RAEVE stroke-inducing poster by Clément Roncier.
Only problem was, we never really found the time to edit it.
So without further ado, ræve.
by Antoine Asseraf & René Habermacher
starring Ippei Hosuka + Willy Cartier @ Success Paris + Matvey Lykov@ Success Paris
styling Jean-Luc Française / photo assistant Laurent Dubain / styling assistant Tiphaine Menon / hair Tanya Koch @ B Agency /make-up Akiko Sakamoto / studio Le Petit Oiseau Va Sortir
editing Axelle Zecevic / Clément Roncier / postproduction Clément Roncier / music Oedo Sukeroku “Shunrai” + John Cage “Sonata V” / special thanks Jean-Marc Locatelli
‘Build With Erosion’, doesn’t pertain to any set form or principle. It’s a challenge: a deeply experimental and infectious third album from The Berg Sans Nipple, combining devastating melodies and a mind bending rhythm section informed by disciplines as diverse as gamelan, dancehall and DC Hardcore. THE BERG SANS NIPPLE is Lori Sean Berg and Shane Aspegren.
What was the last thing that inspired you?
S: That’s a hard one to answer. As time goes on, it’s a lot harder to be really be blown away by things. We just did the project with Le Musee Du Quai Branly in Paris and had the chance to dig through their audio archive. This was really refreshing to work on to discover new sounds from around the world. Also, Lori and I saw the Anish Kapoor installation at Le Grand Palais together and that was really amazing. It was something that you needed to spend some time inside to appreciate the full effect. I suppose we like things without immediate gratification.
Can you remember a particular inspiration for your latest album BUILD WITH EROSION?
S: The record was created over such a long period of time that there were so many things that were poured into it. In the end, the theme of erosion was really important.
L: We use a lot of eroded musical equipment. I’m not sure how to say it? We love dust!
S: In a way it’s always been a theme of the band… using instruments that are on their way out, or loving the sounds that came from pedals with dying batteries…
Is the concept of “erosion of instruments” something that interests you conceptually or is it the frailty of sounds created?
S: I guess it’s both of those things. There’s always been a balance of harshness and beautiful sounds in there. Also, lyrically, it all ties in together, but that’s all there for people to digest as they’d like.
L: I love instruments on their last legs. I want to give them a second life
Tell us a little more about why you work with concepts. In advance of the album release, you set up a site for BUILD WITH EROSION incorporating the surrealist concept of the exquisite corpse. You used this concept again for the promotional video for Change the Shape. Why?
S: A band that I was part of back in the late 90’s used to make exquisite corpses in the van on tour and, at that time, I was really into the Surrealists. I’ve always wanted to do a project like that and it worked really well with the “Change the Shape” theme. It also gives a different energy to a project when you can get a bunch of other artists involved.
L: Although “Build with erosion” is not a “conceptual” album…
S: Maybe not conceptual in the sense of advance planning but, in the end, it developed into a unified concept. Things become what they are and it all makes sense together.
One of my favourite tracks on the album is DEAD DINOSAURS RULE THE EARTH. How did that track develop?
L: From Zari!
S: Of course, the title came from my daughter and I jotted it down in a notebook. We had a bass line and drumbeat in a tape full of improvs that we had done together and I thought that the title was perfect for the bass line. As always, it went through a lot of transformation to get to the end of that track, but it all stemmed from a child’s mouth and an improv.
L: An old old idea. Probably recorded from my minidisc.
S: Yep, that wasn’t one that we created from opposite sides of the world. Apart from the lyrics, it was worked on in an old fashion style, when we were together. I think even all of the kalimba lines were from that minidisc!
Lori, you live in France and Shane, you live in Nebraska. Do you work together while living apart by exchanging ideas or do you tend to do most of the work in the concentrated periods when you are actually together?
L: We really need to be together for “the moment “. But maybe we could do a conceptual album through skype next time?
S: It’s really combination of the two. The best stuff comes out in the concentrated periods of being together though. The brooding and frustration comes at the other points, but then gets weeded out when we meet up again.
L: That sounds agonizing. But when were together we have a lot of fun, we play pinball and drink wine and champagne.
S: visit caves…
L: and meet cavemen…
S: Cro-mags from the perigord noir!
The Berg Sans Nipple is known for its amazing live shows. How do the two of you go out there and recreate the complexities of your sound?
S: We started as a live band. In fact the first few shows we did, we never repeated any of the music that we made, but were really just writing a set of music to perform live. Now thing are a lot more complicated in that we’re writing in the studio and then trying to figure out how to transform that into a two person live setting. I love both sides, but it’s become more challenging as things have evolved.
L: It’s always a “casse-tête chinois” when we play shows! I think it would be much easier for us to simply work in the studio. But it’s important for us to play live music… to be connected with people.
S: We’ve always tried to make a connection between each other, even through sampling each other live and setting up face-to-face. I think that was our first goal in playing with each other. So the idea was the inception of the band. And hopefully that’s how we connect with our crowd.
You both work outside the band, including work in film and photography. Do you have any favourite photographers or visual artists?
S: I have a hard time pinpointing favourites of anything. I was really into Robert Frank and Duane Michaels and photographers like that when I first started taking photos, but there’s a lot to love about so many things. I like colour a lot more now. But speaking of visual artists, we’re really lucky to have been working with Cody Hudson and Stephen Eichhorn (who were responsible for the artwork for “Build with Erosion”).
If THE BERG SANS NIPPLE could work with anyone who would it be?
L: Johnny Cash.
S: That’s interesting. I feel like it’s always the thing that’s the most exotic that interests both of us, which is maybe why the trans-atlantic game works for us. I’d probably say that scoring something with Ennio Morricone or maybe even moreso, Bernard Herrmann. It wouldn’t necessarily be a film though… maybe something in a public setting. Or we could score Johnny Cash’s life.
In what direction do you see THE BERG SANS NIPPLE developing into in the future?
L: Pinball sound design. That is the future for me!
S: If Lori is going to go off on his own to get lost in pinball world, then I guess that it’s, the end! We’re trying not to focus too much on the future but to work on the present as much as possible. We’re starting to do a lot more film work together and that’s what we’re really interested in. I don’t see us ever stopping making music together, but we’re also ready for another step into other things. We’ve got another project in the works as well… a new record with a different concept that won’t necessarily be the BSN, but will still be in the same spirit.
The Stimuleye is back from summer hyper-hybernation.
After a galloping transatlantic spiral of frenzy, we lay exhausted for days on various shores around the globe. Meanwhile, not entirely lazy, some of the Stimuleyes danced away in Watermill or invented a bookclub of a new, performative kind, shuffling readings of MANHUNT, STILETTO and Jackie Collins’ masterpiece THE STUD into a new, exciting bootleg. But more about that later.
During this hot days another Stimuleye project rushed through printers rotation: a collaboration with Marina Abramović featuring Freja Beha Erichsen photographed by René Habermacher for POP magazine.
Freja Beha Erichsen and Marina Abramović, both posing with Marinas "mini-me" and wearing GIORGIO ARMANI Photography by René Habermacher
The Fall Issue will feature 2 covers with Marina and Freja and an inside story with exclusive interview, plus a limited edition hardback showing Marina’s death mask. Some of our fellow readers might recognise another co-star: yes, it’s Daisy the Boa which we met in Manchester, in an attempt to strangle the alter ego of Marina, her “mini-me”.
Coming soon to the newstands, the new POP is investigating this time THE REDEFINITION OF THE LADY. As Ashley Heath, its publisher puts it:
“POP has been exploring the notion of a very particular kind of modern fashionable woman. But it’s shifting all the time in such an interesting way. There’s a very liberated, new-world perspective to it and I think Marina Abramovic taps into that. She’s a figure who will only continue to grow in influence I believe. You hesitate to use the word ‘icon’ these days, but Marina and Freja are both resonant female role models at a time when lowest common denominator so often rules the day”
POP's Special edition Hardcover with Marina Abramović's death mask and "mini-me" wrestling with Daisy. Photography by René Habermacher
MARINA CREDITS: Styling Isabelle Kountoure , Hair by Chi Wong at Julian Watson Agency using Shu Uemura Art of Hair, Make-up Yannis Siskos at Effex using Giorgio Armani Cosmetics, Photography Assistance Jonathan Flanders & Hannan Jones, Digital Remastering The Stimuleye, Snake Wrangler David Steward for Creature Feature, Production Lynsey Peisinger for The Stimuleye
FREJA CREDITS: Styling Isabelle Kountoure, Hair Peter Gray at The Collective using Shu Uemura Art of Hair, Make up Romy Soleimani at Management Artists, Manicure Tracelee Percival at Vue using Priti NYC, Model Freja Beha Erichsen at IMG New York, Casting Angus Munro at AM Casting, Streeters NY, Photography Assistance Cesar Rebollar, Fashion Assistance Jodie Latham, Stephanie Waknine, Rebecca Sammon & Michaela Dosamantes, Digital Technician Dilek Islidak, Digital Remastering The Stimuleye, Set Design Anne Koch at CLM NY, Production John Engstrom at Scheimpflüg Digital, Shot at Eagles Nest Daylight Studios NYC
Masanobu Sugatsuke is one of the most influential editors, publisher of magazines such as COMPOSITE, INVITATION or METRO MIN in his native Japan, and of books with Mark Borthwick, Elizabeth Peyton or Jeff Burton. Masa considers himself not exactly a trendy person, yet is always on a forward trail, much ahead of his time.
THE STIMULEYE talked with Masa on the outlook of publishing and the editors future role, but also his recent book EDITORIAL PARADISE in which he is looking on his past editorial work. A reflection in a radical manner, rarely dared by others of his guild.
An edit of an edit, a compilation of compilations?
He’d been advised by a fellow columnist that “When an editor enters the spotlight, he automatically announces that it is time for him to go” he was told, as well as “an expression reaches a deadlock the moment it becomes self-referential”.
“But wait a minute,” he writes in his foreword, “Godard and Truffaut initiated the Nouvelle Vague with their filmic reflections on film; contemporary art has developed as a form of “Art reviewing art”, and Rei Kawakubo and Martin Margiela keep proposing dresses that inspire the wearers to think about dressing. Could it be that there exists a whole different level that self-expression can only reach after going through the painful stage of self-reference?”
When i visited you at you last time in Tokyo at your office – we had not seen each other for quite a long time.
Meanwhile you had halted “Composite” , and published your book “Editorial Paradise” revisiting your inventive editorial work of the last 25 years. Interestingly, this reflection coincided with a turning point, a time where the role of the editor is challenged through mechanics introduced by new media. To me it almost felt like a “katharsis” (精製) – in this context. Not only a personal one…
Talking about my book “Editorial Paradise”, I think that a retrospective book of a living editor sounds strange for everybody, even for me!
But to edit and launch it, it made me consider a lot about the role of editors and definition of editing nowadays.
I believe the role and definition of editors and editing has been drastically changing these days, because of the growing role of new media. But a few editors have been trying to define their new roles and public meaning.
“katharsis” you mentioned is quite a suitable word to describe my time editing this title. Editing this retrospective is like confession for me. But confessing what?
I can tell you about it clearly now, I didn’t know the meaning of editing until that time.
For this book you told me you’ve decided to include everything from the volumes that you’ve done, which is somehow “anti-editing” – was that part of making you realise the meaning of editing? What is your conclusion?
I’ve always aimed to expand the definition of editing. Through the editing process of this editorial retrospective, I recognized that the changing state of editing my thinking simple-minded.
So, what I came across through this process, – it was fun but hard for me to think deeply about editing all the time all day long and I felt like being ouroboros – is that editing is not about media.
I think editing is a way of thinking. It’s not like making film, designing a website. It’s a purely abstract idea to make something concrete.
My definition of editing is quite simple.
1: Drawing up a project,
2: Recruiting a team of collaborators,
3: Creating something,
They are the three basic conditions of editing, I think. If someone does something with these three conditions, whatever it is, I’d like to say “that’s editing”.
Sleeve of EDITORIAL PARADISE with an illustration of Masanobu Sugatsuke by Florence Deygas and a recent LIBERTINES cover
It’s something rare in this profession to put a focus on the act of editing itself, especially one’s own and in such a radical way as with your latest book.
As you can see, editors have been defined as interpreting someone to someone else, or something to something else. That means “Don’t express your own voice through your works. You are an in-between guy!”.
That’s 50% right. But there are so many high-profile advertising creative people all over the world. They are not behind the media at all nowadays.
I believe editors are mainly present in-between and behind media, but sometimes they are beyond media, i.e, Anna Wintour, who is Cabinet Minister of the Ministry of Cool, Terry Jones, Everlasting Evangelist of Street Style and Olivier Zahm, the second Gainsbourg.
I believe we, creative people, have to label ourselves. In other words, we have to “transform life into creation”.
Because, in this 21st Century, our creative lives are almost viewed and leaked by web and twitter.
It’s been getting hard for creative people to avoid being watched or criticized by ordinary people now.
Iconic editors from the past seem in this context like vanguards of another time to come:
Diane Vreeland (American Vogue) or, on another side of the spectrum, Hugh Heffner (Playboy), both transcended their editorial vision with their personal lives.
Today’s ever more fragmented stream of information requests perhaps a stronger necessity of structure through the personal standpoint…
How do you think the element of today’s over-exposure is influencing the role of the editor?
Over-exposure is big phenomena in our world, not just for editors. Modern people are fame-addicted.
On the other hand, we can show our way of living as an art piece. Lady Gaga’s case is the most excessive one, and Haruki Murakami’s case is the most stoic.
But both are most successful presentations of life as art piece today.
As I said, our creative lives are mostly viewed, watched by the media and each action are “timeline”d.
So if you can’t avoid it, you have to be determined to show your life as whole art piece, as if Andy Warhol presented us.
So, Warhol said “Everyone will be famous for 15 minutes” in the 60’s.
But now everybody became Andy Warhol, just like taking photo everyday, quoting somebody’s ideas and images and commenting as one phrase philosopher on twitter or blogs.
Our creative works are slices of our creative lives. People nowadays have a tendency to prefer the real lives of creative people to their work.
In these times, the stream of facebook statuses, tweets and re-tweets, tumblr and so on form a new way of consuming information.
You recently mentioned Paper.li to me – which seems like an attempt to “master” this stream almost a form of an “automatic generating editor”….
Yes, “Paper.li” is a kind of semi-auto-updated personal web magazine. On the web, if you curate something, you can be an cool editor. Therefore “first hand” is getting more important for media and creative people. Audiences can’t get interviews of celebrities and take their photo first hand.
So, “first hand” sources and high profile people are the last sanctuary of professional media and creative people.
But if they are lazy to maintain “first hand” capability, audiences will rob it.
The internet is certainly a big accelerator of this “theft”!
What we’re missing out besides “first hand” is the synthesis of information and its digestive analysis.
I am wondering how do you expect the print media to react to this and how you see its perspectives in the long run, in balance with the digital publishing?
I expect that print media will live with digital media in symbiosis. I believe print media will survive, as opera and theatre play do.
But not mainstream in the media.
There are two kind of information, flow and stock.
Internet is a best media of flow information. Print media is a best of stock information.
For creative people, beautiful books must be great tangible assets.
In this 21st Century, tangibility and physical experience can be more important because internet cannot provide them.
You have recently halted publishing your most recent print magazine “libertines”-
what was your experience with this? Were the reasons related to the shift in publishing that we’re talking about?
Talking about the end of “Libertines” magazine, I think I was a little bit too optimistic about the advertising climate and today’s readers. It was my fault.
Advertising for magazine has been drastically decreasing. I knew it. But I had estimated that I could have get a certain amount of it when I started “Libertines”.
But I couldn’t. It was worst time to start a new magazine in Tokyo with a professional level of budget.
Plus, I thought we could get a number of readers similar to what we had before. So, for the first issue of “Libertines”, we had a special feature about twitter culture.
We had exclusive report about twitter headquarters in San Francisco in it.
As you can imagine, we got big buzz on twitter and web when it came out.
BUT this buzz were not enough to sell magazine.
It is a similar situation for musicians and the web. If some musicians get big buzz on twitter and facebook, but their record sales are not related with buzz unfortunately these days.
It happens in magazine world.
I think “buying magazines” has become an old habit, or habit for people over 30’s.
If you aim to produce youth culture-medias and package contents, there are few actual youth consumers who buy them naturally.
On the other hand, I’ve been directing another magazine “Metro Min.” for two years as creative director, it is quite successful because it’s a monthly free lifestyle magazine which is published by a major publisher.
So, it is hard to sell magazine to the FREE generation. I’ve been struggling with this issue.
I don’t have a clear solution for it. But I’m not pessimistic about the future of magazines. I think publishers and editors have to organize a new kind of structure to make profit not only to produce print medias.
I believe there are great examples in the movie industry. The movie industry is not just about movie theatre nowadays as you know. It is an environment with movies.
I think that’s the hint for editors.
Where do you see the future?
I’ve been thinking about the fate of both print media and new media all the time as I mentioned in our previous conversations.
And as you see, nobody knows. But there is one certain thing that I can say, that is if you love something, you’d like to own and touch it.
Same as your lover. That’s the human nature which will not change forever.
People nowadays talk mainly figures and speed of modern media. But media are not only produced by them. Of course, these specs are important.
But images, sympathies, affections and favoritism are very important elements of media.
If these elements are all included in one media, then it will be a loved media no matter if it’s in the form of digital or print.
I believe that creative people have to concentrate on how to produce a loved media to audiences. I think that’s the priority.
The last thing stimulated that stimulated you?
So many things and it is hard to answer to choose one particular thing.
Here is the list what I was stimulated after 3.11, the Great Earthquake in Japan.
# Cindy Lauper concert in Tokyo on March 17th, just 6 days after Earthquake.
Cindy is a quite brave artist who did Japan tour in such a catastrophic situation and she commented during each break between songs to encourage audience in Japan.
She sang her masterpiece “True Colors” in encore with mix of John Lennon’s “Power to the people” and almost the whole audience, including me, wept.
# Takashi Homma photo exhibition at Tokyo Opera City Gallery in April
Homma’s biggest exhibition in Tokyo which shows his conceptual landscape in Japan and Los Angels which was collaborated with Mike Mills.
# Jane Birkin Charity live at Shibuya Club Quattro, April 6th
Jane Birkin is not just an actress or singer. She is a role model of modern women.
# Anti-Nuclear Demonstration in Koenji, Tokyo, April 10th
Most biggest and joyful anti-nuke action in Japanese history. So many musicians joined it and I participated in it. People have the power!
# Saburo Teshigawara dance performance at Kawasaki City art center, May 6th
It is a final answer to the question “How can movement of human body be radical and beautiful”. Teshigawara does European Tour this Autumn. Must-See!
# Henry Darger exhibition at Laforet Museum Harajuku, Tokyo, May
Legendary outsider artist’s big retrospective. So innocent and scary.
# Yohji Yamamoto’s 30th anniversary party of his brand at Y.Y boutique in Tokyo, June 1st
Yamamoto is a last samurai of cutting edgy couturier. Congratulation!