“a screen to the brain” is what Felipe Oliveira Baptista wants to show us in Hyères.
Winning the Hyères award in 2002, then the ANDAM Award, “FOB”, as he is nicknamed, made himself a name showing in Paris over the last 10 years, and is now also the creative director of Lacoste.
As he prepares his return to Hyères, this time as Jury President, he faces the inquiries of our team of bloggers…
Felipe Oliveira Baptista by René Habermacher.Filep Motwary: If I asked you to look back to the beginning of your career and compare how the industry worked then to how fashion functions today, what would you say are the biggest changes?
Everything has speeded up a lot, more collections, pre-collections, collaborations & capsules. Internet gave way to a whole new way of spreeding new talent, ideas and concepts. it is a very different landscape from the beginning of the century. On the other end, we seem to live in an era where there is too much of everything and by the time something new is found, it is already finished.
Warhol’s 15 minutes have turned into 15 seconds.
Antoine Asseraf: Winning Hyères + Winning the ANDAM + Consulting for other brands… is that the only path for French-based designers to establish themselves today ?I think Paris is the toughest fashion week for a youg designer. Between all the big houses and a strong presence of other international designers, it makes the spotlight smaller; so Hyeres & the Andam are a great help to get your name out there.As for working for other brands, if you are independent and do shows, it is almost mandatory.
Sean Santiago: How do you keep a sportswear brand such as Lacoste relevant on an international scale, and is international appeal vital for a successful brand? Where does that appeal come from – catering to diverse markets or maintaining a uniquely French aesthetic that people find desirable?Lacoste is relevant on an international scale with more than 1500 shops world wide. We create a base and main message through the show collections, pre- collections and advertising campaigns, but there are regional adaptations done to answer local needs.Bruno Capasso: You being Portuguese felt any difficulties to enter in the market, even though you have a British training? What do you think of Portuguese fashion today? Which are the things that need to be improved so they have more global approach?
I don’t know…I do not think my nationality went for or against me, I believe individuality is stronger than one’s nationality.Vogue.de: You are going to have an exhibition at Hyères as well. What are you going to display?
“A screen to the brain” is an installation made of 100 different sized screens that go through the creative process of a collection: references, collages, drawings, videos to the pages of fashion magazines.This installation will evolve and will be shown again in a FOB exhibition starting next october in MUDE, Lisbon.