Cypriot Artist Efi Spyrou “swings” to our attention with the latest issue of Pop magazine SS 2011.
Efi Spyrou’s artistic reflection is interdisciplinary, her art on the conjunction of corporality and art theory. Often her approach, as manifested through her pieces and installations, seems cold and industrial. Yet it is charged with personal memories associating emotional moments. Remarkably enough, Efi operates with inhibiting elements of isolation, institutionalisation and discipline to achieve her purpose: ignite an emotional spark.
Efi Spyrou: Swing (1), 2010 marble, latex; 285 x 30 x 15cm. Photo by René Habermacher for PoP magazine SS 2011. Model: Ymre Stimkema.
This Issue of Pop magazine features a group of 5 contemporary artists: Gillian Wearing, Meredith Sparks, Linda Sterling, Clunie Reid and Efi Spyrou, Juxtaposing pieces of her SWING series with fashion by Antonio Marras, her work for this collaboration oscillates around the idea of “lost innocence”.
At this Chapter of her Life, Efi Spyrou contemplates inwards, both on personal and collective memory – after being in the spotlight as a fashion model, presenter and public figure that stood for the right cause:
She was involved in Campaigns of public interest as against eating disorders, “Fashion Targets Breast Cancer” and the UNHCR-the UN refugee Agencies ‘Against Women Trafficking’ and was subsequently awarded with the Cyprus “Leader of the Year in Advertisement”.
THE STIMULEYE finds Efi Spyrou in Athens, her hometown of choice for a conversation on her most recent projects,
including her first solo exhibition at Six D.O.G.S in Athens. The exhibition will run from May 6 2011.
Efi Spyrou: Untitled, 2010, latex, iron, plexiglas, wood; 85 x 65 x 120
EFI SPYROU: Hi Rene! Here I am!
RENE HABERMACHER: hey hey- just saw you! welcome!!!!!
I think now it’s a good time for our conversation! Shall we?
In your work we find often references to childhood, as in your most recent SWING series, but as well for example in “Untitled” 2010 (incubator). What is the relation to yourself?
Each detail, each piece reflected on my work is connected to my memories, my experiences especially in my early ages. Sometimes I feel I was literally thrown from childhood to adulthood in an instant moment… There is an inner need to go back again and start from scratch, with a different pace.
How did you grow up?
In a very disciplined way…
I grew up in a very small, conservative, strict, disciplined community where freedom of speech was not something really known… After my 18th birthday, when I decided to leave my homeland Cyprus, I was catapulted into the wild world of which I knew nothing about! And first of all, I knew nothing about rapacity…
I was 18 years but I had the feeling to be in fact much, much younger and very scared.
Following your journey had taken you quite somewhere else- in terms of location and orientation. You returned only much later to your point of departure, with your art and the themes your current work embraces.
After 17 years I am in the position to say that this journey was difficult but full of colours, aromas and sounds, the voices of different cultures, people, moments. You see, I have entered the fashion world as a model and subsequently public figure, which gave me the chance to travel a lot all over the world. Although I had great moments, and I do feel lucky about it – I had to test my limits, my values and myself in many ways: In this race the cost was not insignificant. That is why there was a turning point, of explosion, – I had to slow down – and turn the time back, back to my roots and see which were the remains! This is where art gave me the tools to deal with all this material I had in my hands…
Efi Spyrou: Swing (2), 2010, silicone, latex; 75 x 30 x 15cm. Photo by René Habermacher for PoP magazine SS 2011. Model: Ymre Stimkema.
When we met last time in London to do our project for POP, we were focusing on your most recent work, the SWING. In fact it was a juxtaposition of your art with the fashion by Antonio Marras, under the helm of Isabelle Kountoure. It seemed like another circle had closed: with this new pieces that reflect on lost innocence and the interweaving with fashion that had marked another phase of your life.
This was a liberating experience for me. Every time I find the medium to make a conclusion of my contradicting “memory voices”… is an exciting moment. With the series of my works SWING, I had the chance to cooperate with a great team, working on the upside of fashion. And in parallel I had the chance to give light to a darker “space” as you say, “our lost innocence”. This is the only way for me to survive- to accept my bipolarity…
You started with the first piece of your “swing”series in marble. For this project you took cooperations with other people in account – thus creating more facets around the actual object…
The first piece was more an inner conversation. The development of the piece[s] through this cooperation was a conversation with others! This is really important for me, because I do believe that our personal “spaces” from a different perspective are collective “spaces”. The former is the reflection of the latter and vice versa!
In art, the material plays a significant role in the interpretation of the piece.
During our collaborative working process i’ve developed other variants of the original swing: wax, silicone, plaster and mirror. Doing so, I leave an open interpretation of my recent Swings”. What matters to me, is not to give a solution to a problem, but to actually “spark off” something…
Swing (3), 2010 by Efi Spyrou: paraffin wax, latex; 335 x 30 x 15cm. Photo by René Habermacher for PoP magazine SS 2011.
As you operate not only plenty with personal memories, but integrate the collective as well – in this context, how important is Athens, or Greece as a background for your work?
For my own work I incorporate a universal, collective memory in my pieces – at least this is what I am trying to do. Sometimes it could be characterised more “western”… but not surely Greek or Cypriot. I can assure you though that my life in Athens and especially the “new” way I look at the city and its everyday life here, gives birth to a lot of new ideas + questions + art pieces!
Spring, especially these days, is so refreshing! I cannot think of economic crisis – I keep my worries silent for the moment.
As far as concerning the emerging art scene over here: I think there is a lot to be done, in order to consider Athens as part of the greater art map. But I see a young art generation which is very promising…
What are you working on right now and next?
I am preparing a solo exhibition in May. The show will be running from May 6th at the Six D.O.G.S exhibition space in Athens. Included on display are among new works some ready pieces that are already known.
For the moment I am studying the relationship of memory with the game of lights and shades in space. I am working on sketches right now, may be for an installation, we will see…
I would love to have the chance for more collective dialogues in the future.
Efi Spyrou: Swing (2), 2010, silicone, latex; 75 x 30 x 15cm. Photo by René Habermacher for PoP magazine SS 2011.
Thank you so much for this insightful talk!
Shall I say sweet dreams?
Efi Spirou’s solo exhibition at Six D.O.G.S, 6-8 Avramiotou Street, 10551, Athens, Greece
The exhibition will run from May 6 2011.
a collaboration EFI SPYROU | ANTONIO MARRAS pop Magazine SS 2011
Hair Panos Papandrianos at CLM using Bumble and bumble
Make-up Yannis Siskos at Effex using Giorgio Armani Cosmetics
Model Ymre Stiekema at Viva London
Casting Angus Munro at AM Casting, Streeters NY
Set Design Emily Pugh
Photography Assistance & Digital Technician Laurent Dubin
Fashion Assistance Tui Lin
Hair Assistance Angel Sayers
Digital Remastering Dimitri Rigas at Dimitri.jp
Shot at The Russian Club Studios