“I do think the main thing when you start with what you want to do, is to find an audience.
And to find an audience, the main thing is to start up a dialogue with them and to find out what they want.”
Raf Simons speaks with The Stimuleye on Hyères. Contestants get ready for the next edition, register before 26th of November, and send your entry before the 5th of December!RAF SIMONS: With my exhibition at the villa, I wanted to show the form of extremity that can be the start of something and still be successful.
To me it’s really important for the generation who enters into this context to realise what kind of platform this is. I think it’s enormous. The amount of press that is there and the staging of the garments on a super high level.We selected 10 contestants out of 50 (of initially 800 entries), together with Christopher Kane, Michel Gaubert, Maida Boina and Jean Pierre Blanc.It was not easy. We had for each entry one single silhouette, which is complicated to judge with the dossier that is “flat” and has yet to be developed.
I did see there were people who were working on their collection, from the moment they were chosen to the moment it went on stage, and there were people who did not. That showed also in the final result: the ones who had been working on, got better.It was quite a discussion within the jury. We were not unanimous about the winner. There were mainly two, but there was clearly already a third person [Emilie Meldem] that all members of the jury found interesting to mention, so we had to decide to vote, which is also the honest way I think. when you start discussing like “yeah maybe less people like that and more like the the other, but let’s still make the winner the one that less people like”- I think that is not correct.
Hyères Alive - Award Ceremonies
“Refined sensibility” – I think the winner [Léa Peckre] stood out for that at the end.The second price [Céline Meteil] won for its purity. In relation to lots of other things the jury members thought that one was attracting because of the purity and of its honesty: to take one thing and kind of concentrate on that. One material, one process, one kind of shape. But it worked. It had something quite controlled at the same time something not too forced, not trying to be too special. Because we had quite some people who tried to be really special and it also went wrong.