Posts tagged with ‘Antoine Asseraf’

The Stimuleye is a creative workshop.
This is the blog of The Stimuleye.

  • EYE CANDY

    The Stimuleye project : Armani Trilogy by Justin Anderson

    - by antoine

    For the last few months, I’ve had the pleasure of working with director Justin Anderson of Ponyboy on a series of films commissioned by Armani: the Chase Trilogy.

    Still from Justin Anderson's Chase film, by René Habermacher.

    Garden for Emporio Armani, starring Theoharis Iannidis & Dafne

    Chase for Armani/EA7

    Bike for Armani Jeans

    The last thing which stimulated Justin:

    On Friday night- I watched a film by Jean Pierre Melville- Army of Shadows.
    It had a big effect on me. It is brutal but very paired down without any melodrama. None of the actors either particularly young or good looking, the direction is tight and the subject really tough. It is about the French resistance to German occupation- it is about death, betrayal and torture.

    The film was gripping was absolutely masterful.

    What I love is that I discovered this film because I loved the way Alain Delon looked in LE FLIC in his raincoat – which then led me to such a film. I feel very lucky to live in a time in which it is so easy to discover these kinds of gems and I love the fluid way you can to move from one to the other.

    Armani Chase Trilogy
    Directed by Justin Anderson
    Creative Direction by Antoine Asseraf / The Stimuleye
    Production: Ponyboy / Queen of Spades

    Starring: Theoharris Ioannidis, Dafne, Aline, Nastasia and Bo.

    Styling/Fashion director: Isabelle Kountoure
    Assisted by Tui Lin

    Hair: Panos
    Make-up: Yannis Siskos

    Producer: Jason Scanlon
    DoP: Ross McLennan
    Local producers: Angela Tsepas/Andreas Mitsopoulos

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  • GOOGLY EYE

    everything you need to know about hyères in 2’6″

    - by antoine

    One of our favorite events here at The Stimuleye is the Hyères Fashion & Photography Festival, held yearly at the Villa Noailles. Since 2007, each year the festival asks me to make a teaser to give a glimpse of the upcoming festivities.

    There are always so many things happening simultaneously at the festival, that it’s hard to follow it all. This year shouldn’t be any different, with the addition of a new, long-in-the-making permanent exhibit about Charles and Marie-Laure de Noailles, the Villa’s inhabitants and art patrons.

    So, because I thought it would be good to start at the beginning, go through the middle, and stop at the end, here’s everything you need to know about Hyères in 2 minutes 6 seconds to be ready for the 26th edition.

    The Stimuleye crew will be going to Hyères…more to come soon. See you there ?

    Hyères Fashion & Photography Festival,
    April 29 – May 2, 2011
    Villa Noailles, Hyères
    Exhibits until May 29th.

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  • EYE 2 EYE

    YOANN LEMOINE: WOODKID WUNDERKIND

    - by antoine

    Epic music, grandiose effects, Agyness Deyn and other supermodels in battlegear — Woodkid’s IRON music video seems at once surprising and classic in the way it mixes imagery and music. That’s probably because Woodkid is none other than Yoann Lemoine, a twentysomething, multi-awarded illustrator-turned-director.

    He’s already worked with the likes of Richie Havens, Yelle, Katy Perry, Moby and Taylor Swift, done short films for kids, and been rewarded for a film about a dick graffiti… And now he’s releasing his first EP, IRON.

    IRON EP cover, illustration by Stephan Balleux.

    ANTOINE ASSERAF: The music video for IRON – is it strange to make a music video for yourself ?

    YOANN LEMOINE aka WOODKID: Not that strange, because as soon as I started the WOODKID project, I knew I wanted to make images, so it made sense with the video, and it was the first time I could make a movie and control all the parameters, with a budget and without at the same time being told what I could and couldn’t do. Being both the client and the director was a crazy opportunity, so I’m super happy with the result.

    To direct and to make music is a bit similar, emotionally you are touching the same sensible points, it’s just a different medium of expression.

    You have a material theme going on – you are the WOOD kid, the single is IRON, the tentative album name wood and CRYSTAL…

    The project is always evolving, but I really like attention to textures, I made a film once on the texture of rocks, in IRON there is a lot of marble, black smoke.  I love looking at textures and the emotions they create. The color, the complexity, what they evoke, mystical and dark things.

    So did the song or the visual come first ?

    I’ve had an image in my head for this project for a long time, I wanted to make a statement about heroic fantasy, not in a kitschy, elf and trolls way, but to explore what Tolkien, Final Fantasy,  and Matthew Barney did. How you create a world with social codes, in a documentary sort of way, with specific imagery, dogmas, political parties, currency, dresscodes, ethnic groups, races, geography… How you recreate these codes in a parallel world. And how to do this in a way that is less cheesy than we are used to seeing in heroic fantasy, more intellectual…

     IRON music video, directed and sung by Yoann Lemoine.

    You once said on Facebook (laughs) that you were afraid that one day you would have to make a choice between music and directing, do you still believe in that ?

    If I have to choose, it will be a matter of scheduling.

    So a temporary choice ?

    Temporary but… you never know how things evolve.

    I come from illustration, and a series of circumstances led me to move to directing without ever deciding “I’m quitting illustration”, but I never came back to it… I just never had the occasion to do it again, a road built itself in another direction.

    How did you make the transition between illustration and film direction ?

    First it was animation films for kids, because I come from 3D, then I felt the need to make live films, with actor direction, a quality of photography, so I bought myself a camera and started making my own films. Then it turned into commissions, and I transmitted into real shooting my desire to compose images and artistically direct scenes….

    At first jobs were appealing to your 3D and special fx know-how, but now on the Taylor Swift video you had no post-production special effects…

    It’s all experimenting. What I’m trying to do in my career and in my artistic development is to reconcile a beautiful image, detailed and in good taste, with fashion references, in the air of the times, that people want to see, with a type of narration usually seen in Hollywood films. Postproduction effects, a bit WOW, symbolic narratives with visual trips… It’s part of my identity.

    But I’m no Gondry either.

    Woodkid aka Yoann Lemoine by René Habermacher

    Yoann Lemoine in Erotokritos FW 2011. Photo by René Habermacher.

    (more…)

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