The Stimuleye is proud to announce its upcoming film for Vogue Italia, La Main Dans Le Sac.
Literally, “the hand in the bag”, as in “caught in the act”.
Made in collaboration with bag makers Jamin Puech, the film will debut on Vogue.it’s A Short Film With section,
featuring original music by Berg Sans Nipple.
LA MAIN DANS LE SAC
A Short Film With Jamin Puech ⎜ Directed by Antoine Asseraf & René Habermacher for Vogue Italia – Talents
Styled by Michaela Dosamantes Featuring looks by Prada, Jil Sander, Lanvin… ⎜ Starring Quinta @ IMG
Original soundtrack by Lori Schonberg & Shane Aspegren of the Berg Sans Nipple
Filmed at Prunier Paris
Semi-live from Hyères, it’s Hyères Alive !
Hyères 2011 Fashion Shows.
Hyères 2011 Award Ceremony.
Directed by Antoine Asseraf
Filmed by Antoine Asseraf + Jason Last
Edited and post-produced by Clément Roncier
Voice and coordination by Lynsey Peisinger
Sound Design by Lori Schonberg
In a joint interview with Caroline Daily, we talk with Yelle collaborator and 2008 Hyères winner Jean-Paul Lespagnard about his first Paris Fashion Week presentation…
I Could Be Yours - Fall/Winter 2011/12 presentation, filmed by Antoine Asseraf & René Habermacher.
Antoine Asseraf: Did your presentation go well this week?
Jean-Paul Lespagnard: It went really well. The feedback is really good. It was very difficult to organize, obviously, but as I always say “we learn from our mistakes”. ha ha. In the beginning I wanted to do something simple and small and in the end, I found myself doing 7 shows in one day! My assistants tell me all the time that when I tell them something, I think that it is really simple, when in fact it isn’t. So when I tell them that we are going to do something difficult, but that we will succeed, they know that it is going to be a mountain of work! But really really happy with how everything went. The people from the press are really enthusiastic. The people that came by the showroom are very enthusiastic too. I had some buyers–one from a boutique in NY, one from a boutique in Hong Kong, among others.
Was it complicated to plan?
It was a personal choice to put myself in the “off” on presentations by appointment. And i think that I will continue to do that. Because, this idea of doing 6 shows in one day was difficult and I launched myself into a crazy adventure, but I really want to do it again. I think its great because people can come whenever they want to. There is something that I like about not having chairs, it was standing only. I think that the next time, what I could do is have little portable stools for people that want to sit down. I just really like the idea of something spontaneous like what we did. So something that I am going to work on and try to perfect for next time. This defilé was meant as a way for me to come back after the festival and to present my work to buyers. When the buyers came to my showroom, they said “its great, its fresh, we have never seen this before, but we are not sure where to place your work for the moment” This is good actually because now, they have 6 months to digest what they say and to think about ideas for where to place my collection and about where my stuff fits in with other designers. I really very very happy with my fashion week in Paris!
Less than one week before the launch of the 26th edition of the Hyères International Fashion & Photography Festival, The Stimuleye brings you “25 Hyères” covering the 2010 edition – including interviews of Dries Van Noten, Walter Pfeiffer, Olivier Lalanne, Théo Mercier and many others.
“25 Hyères” premiered on POP, where you can also read an exclusive interview.
THE STIMULEYE presents
2010 Hyères International Fashion + Photography Festival
Video and interview on THE POP.COM
A film by Antoine Asseraf
Last month, the Gaïté Lyrique digital creation center opened its doors in Paris, after many years of construction.
A companion shop also opened next to the gorgeous building : the AMUSEMENT creative shop.
We sat down with Abdel Bounane, who is in charge of the store but also the founder and editor-in-chief of AMUSEMENT magazine.
Antoine Asseraf : So where are we, there’s a store downstairs, but this is something else…
Abdel Bounane: This is the space where soon we will offer services and events linked to the store, and to the magazine.
The service part is probably the most interesting, because this is going to be the most original part.
For the store we try to have some original products, but for services, starting in May, you’ll be able to order a tailor-made video game.
You make an appointment, meet with one of our consultants, and give your craziest ideas regarding what you want from a video game, and we’ll be able to materialize it. It can take a few days, a few weeks, or sometimes a few months, it can cost a few hundred or a few thousand euros.
It’s a world first.
It answers the question “if you want to make a space linked to the digital world, how do you offer something original and human ?”
Something that doesn’t lag behind the virtual world.
Exactly. What is the use of being in the real world when you’re talking about the virtual ?
So for me, it is the meeting with people, the ability to explain face to face your ideas, a human and interactive touch, it’s fundamentally linked to a physical place. It wouldn’t be the same thing by Skype.
That’s one part of the services we will offer.
We will also offer a gallery side.
People have been trying to sell digital art for decades now, and they haven’t really been able to, except for installations which hard to sustain. But now tablets are here, and I feel that tablets are a good media for that art, like a canvas.
That makes me think of that bloom application for iPhone, by Brian Eno…
Well, Brian Eno’s been here !
What we’re developing is the sell of pieces on tablets, offline, and also an online store of limited edition digital content, with a certificate of authenticity on our servers.
How do you co-exist with the Gaïté Lyrique proper?
Well with the digital art we’re going to be working a lot with artists from the Gaïté, such as Matt Pyke/Universal Everything,
They do a lot of cool particle effects, very pop, very colorful, and they’re don’t want something that is all over the internet, just something that is visible physically at the Gaïté, because it’s a site-specific installation, and potentially sold digitally.
That’s where the logic of the Gaïté comes in, it’s not a museum, it’s a creation center.
So it’s perfect for us, we become the distributors of content that cannot be found elsewhere, and digital limited edition fits the Gaïté perfectly.
We’re not only the commercial arm of the Gaïté, we’re here to play with new ways of crossing art and digital, video games and one-to-one distribution, or take a mass media like video games and make it personalized, how do me make something pop more haute ?
How to legitimize a physical location, with launches, workshops, etc.
For the last few months, I’ve had the pleasure of working with director Justin Anderson of Ponyboy on a series of films commissioned by Armani: the Chase Trilogy.
Still from Justin Anderson's Chase film, by René Habermacher.
Garden for Emporio Armani, starring Theoharis Iannidis & Dafne
Chase for Armani/EA7
Bike for Armani Jeans
The last thing which stimulated Justin:
On Friday night- I watched a film by Jean Pierre Melville- Army of Shadows.
It had a big effect on me. It is brutal but very paired down without any melodrama. None of the actors either particularly young or good looking, the direction is tight and the subject really tough. It is about the French resistance to German occupation- it is about death, betrayal and torture.
The film was gripping was absolutely masterful.
What I love is that I discovered this film because I loved the way Alain Delon looked in LE FLIC in his raincoat – which then led me to such a film. I feel very lucky to live in a time in which it is so easy to discover these kinds of gems and I love the fluid way you can to move from one to the other.
Starring: Theoharris Ioannidis, Dafne, Aline, Nastasia and Bo.
Styling/Fashion director: Isabelle Kountoure
Assisted by Tui Lin
Make-up: Yannis Siskos
Producer: Jason Scanlon
DoP: Ross McLennan
Local producers: Angela Tsepas/Andreas Mitsopoulos
One of our favorite events here at The Stimuleye is the Hyères Fashion & Photography Festival, held yearly at the Villa Noailles. Since 2007, each year the festival asks me to make a teaser to give a glimpse of the upcoming festivities.
There are always so many things happening simultaneously at the festival, that it’s hard to follow it all. This year shouldn’t be any different, with the addition of a new, long-in-the-making permanent exhibit about Charles and Marie-Laure de Noailles, the Villa’s inhabitants and art patrons.
So, because I thought it would be good to start at the beginning, go through the middle, and stop at the end, here’s everything you need to know about Hyères in 2 minutes 6 seconds to be ready for the 26th edition.
The Stimuleye crew will be going to Hyères…more to come soon. See you there ?
Hyères Fashion & Photography Festival,
April 29 – May 2, 2011
Villa Noailles, Hyères
Exhibits until May 29th.
The Stimuleye is proud to announce its new eye, created by artist Marc Turlan.
Preview of 25 HYÈRES film, directed by Antoine Asseraf.
I had the pleasure of meeting Marc Turlan in his atelier in 2007 when making the first teaser for the Hyères fashion and photography festival.
For what was to be his first solo exhibition, MANQUE (“lack”), Marc had prepared a series of sculptures based on magazines partially hidden under resin-masks. The result was very Friday the 13th.
Then in 2008, Marc made a limited series of sculpted magazines, TORN MAG.
He carved magazines, as objects, blindly, until their substance was exposed. Since then, his work has evolved to ink drawing, laser cutting, metal beading… on magazines.
Full view of the TORN MAG piece. 2008, courtesy of Gallerie Anne de Villepoix.
Last year, Marc returned to Hyères with a new exhibit inside a custom-made wooden bunker, SUMMER HOUSE, which is featured in the upcoming film “25 Hyères”.
What is Pop ? What is Youth ? What’s up with the French Touch ? How do you change and remain true to yourself ?
Last part of our YELLE interview…
YELLE by René Habermacher, in Marios Schwab FW 2011/12. Styled by Inès Fendri. Make-up by Akiko Sakamoto.
ANTOINE ASSERAF: YELLE is just the 3 of you, but sometimes it’ just refers to Julie, especially because there is “elle” in YELLE… How do you manage this YELLE = 3 or YELLE = 1 ? I guess it’s a bit like THE RITA MITSOUKO — they needed to explain that the singer was not RITA MITSOUKO so they added THE — you don’t feel the need to become THE YELLE ?
JEFF: Actually on the album cover, (photo by Grégoire Alexandre, style Jean Paul Lespagnard) you have the 3 of us, but it wasn’t planned, it was just the best picture from the session. We thought “this photo is strong” and that’s it, not “oh it’d be good to show us as a band.” Naturally we also show ourselves as a trio because after all these years of touring, it becomes natural. But we’ve completely accepted the pop rule that the singer gets more exposure, she carries the group in a way, and it’s fine that way.
That way if the 2 of us don’t feel like doing an interview we don’t show up and let Julie do it alone (laughs).
Epic music, grandiose effects, Agyness Deyn and other supermodels in battlegear — Woodkid’s IRON music video seems at once surprising and classic in the way it mixes imagery and music. That’s probably because Woodkid is none other than Yoann Lemoine, a twentysomething, multi-awarded illustrator-turned-director.
He’s already worked with the likes of Richie Havens, Yelle, Katy Perry, Moby and Taylor Swift, done short films for kids, and been rewarded for a film about a dick graffiti… And now he’s releasing his first EP, IRON.
IRON EP cover, illustration by Stephan Balleux.
ANTOINE ASSERAF: The music video for IRON – is it strange to make a music video for yourself ?
YOANN LEMOINE aka WOODKID: Not that strange, because as soon as I started the WOODKID project, I knew I wanted to make images, so it made sense with the video, and it was the first time I could make a movie and control all the parameters, with a budget and without at the same time being told what I could and couldn’t do. Being both the client and the director was a crazy opportunity, so I’m super happy with the result.
To direct and to make music is a bit similar, emotionally you are touching the same sensible points, it’s just a different medium of expression.
You have a material theme going on – you are the WOOD kid, the single is IRON, the tentative album name wood and CRYSTAL…
The project is always evolving, but I really like attention to textures, I made a film once on the texture of rocks, in IRON there is a lot of marble, black smoke. I love looking at textures and the emotions they create. The color, the complexity, what they evoke, mystical and dark things.
So did the song or the visual come first ?
I’ve had an image in my head for this project for a long time, I wanted to make a statement about heroic fantasy, not in a kitschy, elf and trolls way, but to explore what Tolkien, Final Fantasy, and Matthew Barney did. How you create a world with social codes, in a documentary sort of way, with specific imagery, dogmas, political parties, currency, dresscodes, ethnic groups, races, geography… How you recreate these codes in a parallel world. And how to do this in a way that is less cheesy than we are used to seeing in heroic fantasy, more intellectual…
IRON music video, directed and sung by Yoann Lemoine.
You once said on Facebook (laughs) that you were afraid that one day you would have to make a choice between music and directing, do you still believe in that ?
If I have to choose, it will be a matter of scheduling.
So a temporary choice ?
Temporary but… you never know how things evolve.
I come from illustration, and a series of circumstances led me to move to directing without ever deciding “I’m quitting illustration”, but I never came back to it… I just never had the occasion to do it again, a road built itself in another direction.
How did you make the transition between illustration and film direction ?
First it was animation films for kids, because I come from 3D, then I felt the need to make live films, with actor direction, a quality of photography, so I bought myself a camera and started making my own films. Then it turned into commissions, and I transmitted into real shooting my desire to compose images and artistically direct scenes….
At first jobs were appealing to your 3D and special fx know-how, but now on the Taylor Swift video you had no post-production special effects…
It’s all experimenting. What I’m trying to do in my career and in my artistic development is to reconcile a beautiful image, detailed and in good taste, with fashion references, in the air of the times, that people want to see, with a type of narration usually seen in Hollywood films. Postproduction effects, a bit WOW, symbolic narratives with visual trips… It’s part of my identity.
But I’m no Gondry either.
Yoann Lemoine in Erotokritos FW 2011. Photo by René Habermacher.
Our discussion with Julie, Jean-François and Tanguy, moves to touring — an essential element to the success of YELLE — and the need for a record label in 2011…
Yelle in Marios Schwab FW 2011. By René Habermacher, styling Ines Fendri, make-up by Akiko Sakamoto.
When you play live, do you try to add other things visually, like with the Katy Perry tour for which you’re opening ?
JEAN-FRANÇOIS: Well as opening act we have actually less means on the Katy Perry tour!
JULIE: Normally we’re 6 on tour, with the sounds, the lights, the stage, but on Katy Perry we’re just 4.
Also we don’t give our whole show away, it’s more of a teaser — anyway we know Katy Perry is following up with 4 trucks so there’s no use trying!
JEAN-FRANÇOIS:: We want to make our show stronger, so we have these suspended drums which are very visual, the logo, which is new – an inverted Peace sign. We like bringing in new elements, whether they cost 20 euros or 2000, but we’re not in a fantasy of something crazy. However from the beginning we’ve wanted to make one-off shows, like with a choir, big ensembles…
You were also mentioning new lights for your tour ?
JEAN-FRANÇOIS: We found this guy for lights, we were looking for a long time for someone who would bring something to our live performances,
someone who’s creative on his own but open to our ideas…
TANGUY: We need that extra, because we’re coming a second time around but without huge means, we want to make a show with songs we’re proud of — lighting is really the little ‘plus’ that we can bring.
So would you want to make a “live” music video to show people who don’t know how you perform ?
TANGUY: We thought about it at the end of the last tour, with all that footage [shot by “Ce Jeu” director Yoann Lemoine],
JEAN-FRANÇOIS: We just haven’t been able to edit it yet… we could have done as a single, but not for the first single of the album — but we’ll do it eventually.
"Ce Jeu" music video by Yoann Lemoine. Photo by Antoine Asseraf.
I still have a hard drive somewhere saying YELLE with all your tour footage, I was asked to help edit it “when I had time”, I was really into it but documentary editing takes so. much. time.
JULIE: And you can’t do just one hour per day, you need to really get into it…
JEAN-FRANÇOIS: Even us, we don’t even feel like going back in there right away, you kind of need to put those images aside and let them rest, but we would like them to show them at some point.
It looked like an amazing experience.
JEAN-FRANÇOIS: There were some beautiful images…
Trailer for the 2008 Yelle world tour, by Yoann Lemoine.
What’s your idea of the role of the record label, since you started without one and were without one for this album, you also released things without a label in between albums…
JULIE: We learned a lot from the time we had at Source, good things, bad things, some things we didn’t want to do the same way again, it was evident for us that we had to make our own structure, to get even more freedom.
JEAN-FRANÇOIS: To sum things up, on the first album we had ideas but not the means, now we have both!
For the first album you worked with Pierre LeNy, acting as an artistic director of sorts…
JEAN-FRANÇOIS: Yes Pierre brought a lot of ideas, a lot of contacts, a network, in fashion, which made it a lot of easier, now we’re the art directors, it’s the next level.
Second music video for "Je Veux Te Voir".
How was that experience of remaking the video for JE VEUX TE VOIR – doesn’t it feel strange ?
JEAN-FRANÇOIS: That was a flashback [a lot of time had passed since the original release of JE VEUX TE VOIR]. First of all we hate the first music video for JE VEUX TE VOIR, we hated it as soon as we made it.
But you’re not always in a position to say no to a label who’s invested, we still hate the fact that it has so many million views!!
The new video was made with Nicolas Benamou following the experience with Michael Youn, it’s the work of a label, who feels there’s a second life to give to a single,
it was so strange for YELLE, when they first brought the single to radios, they didn’t know what to make of it, but once they had gotten used to it it was ok… it’s really the work of the record label.
So are you at ease with that freedom ? Talking to Roísín Murphy who has done many things herself over the years in terms of styling and ideas for music videos, she was still happy to have worked with an art director on OVERPOWERED, to sharpen the image.
JEFF: We’ve never felt forced, we’ve never had the record label pressuring us, at first we were a bit naive, everyone’s nice, we were just happy to do things, and except for that first video we enjoyed everything we did.
We’ve always been masters of our image, but of course somethings get out of hand, get bigger than you expect them, doing things by ourselves is exciting, it makes us feel more responsible. the DIY style is very stimulating, you want to defend your project even more because all the choices are yours.
Of course it becomes 100% of your life! So when you say “I’m going to relax, i’m going to the beach” you’re not really relaxing because you’re thinking about what you could do. But that’s the case with everyone who’s a freelance or has their own company, it’s an obsession!
Work becomes a luxury.
It’s not work, it’s not labor, it’s energy!
YELLE — Julie, Jean-François and Tanguy — burst onto the music scene in 2006 with their UFO bubble-gum-techno-rap “Je Veux Te Voir”. Since then they’ve collaborated with the likes of Katy Perry, Crookers and Robyn, and seduced audiences all over the world. They’re basically the first French-singing band to achieve international success since the Rita Mitsoukos. Now they return with their second album, SAFARI DISCO CLUB.
For this 3 part interview, René Habermacher shot Julie exclusively for THE STIMULEYE wearing the new MARIOS SCHWAB Fall/Winter 2011 collection. Styled by Ines Fendri, Make-Up by Akiko Sakamoto.
Yelle in Marios Schwab FW 2011. By René Habermacher, styling Ines Fendri, make-up by Akiko Sakamoto.
ANTOINE ASSERAF: Let’s talk about your new album first, SAFARI DISCO CLUB, there’s an immediate visual concept from the name to the album and on to the double music video…
JEAN-FRANÇOIS aka “GrandMarnier”: Actually it’s something that was not there to start with but added at the end. We found the name SAFARI DISCO CLUB very late into the process, at the last minute almost. We thought we should keep things simple, find 2 tracks from the album to start with.
The most inspiring track in terms of visual adaptation was SAFARI DISCO CLUB. This double-theme made us naturally think of Jean-Paul Lespagnard [whose styles had inspired the CE JEU video] and his penchant for double-themes, for juxtapositions. So we discussed it with him, with some references such as the final scene of Luc Besson’s SUBWAY, in explorer mode.
The only thing I remember about this film is Isabelle Adjani’s punk “fuck you” dinner scene…
JEAN-FRANÇOIS: It turns out that Julie’s hair in the video is not far from Isabelle Adjani’s, but that’s pure coincidence…
But the explorer look, that was something stuck in my head — it’s a bit why I started to get into music: I was such a big fan of Jean Reno playing the drums in the subway as a kid, it left an impression on me. So this final scene where they play music dressed like explorers was the starting points for Jean-Paul to work from…
So, do you feel that this SAFARI DISCO name applies to the album as a whole ?
JEAN-FRANÇOIS: It definitely gives a tinge — from the moment we had the title, we listened to the tracks differently, you hear the percussions more. The word “safari” also brings the meaning of “discovery,” which works because we had applied ourselves to making all the songs very distinct. We feel very much part of the compilation generation!
It all works out in the end, but once again it wasn’t thought out that way, we made the songs really one by one.
Safari Disco Club album cover by Grégoire Alexandre. Styling by Jean-Paul Lespagnard.
There are some African vibes in the title track and on LA MUSIQUE…
JEAN-FRANÇOIS: There is a percussion side, coming from the live… Julie has a Tom Bass, we have these suspended drums, we really base ourselves on the percussions for the live show, constructed a bit like a DJ set, with transitions — that really rubbed off on the way we composed for this album.
TANGUY “TEPR”: We didn’t want to copy anything, it’s just a slight tinge, nothing too ‘in your face’…
JEAN-FRANÇOIS: On SDC itself, the most obvious thing in terms of inspiration is the guitar gimmick which is almost Zouk.
Both LA MUSIQUE and SAFARI DISCO CLUB are very instrumental tracks, very percussion-driven, you’re in a sonic trip with words just guiding you on your way…
JEAN-FRANÇOIS: It’s less constructed.
JULIE: Less of a traditional song format.
JEAN-FRANÇOIS: The voice is used more like an instrument, on POP-UP it was more spoken.
TANGUY: Julie’s way of singing changed, not in a calculated way but gradually while writing — it was very spoken and broken on POP UP, on SAFARI DISCO you find this style only on one track really: COMME UN ENFANT. We wanted to try new things.
The 26th edition of the Hyères International Fashion & Photography Festival is fast approaching, and soon our film on the 25th edition will be out. Here’s a quick preview, featuring a visit of Walter Pfeiffer’s exhibition by Michel Mallard…
Excerpt of upcoming film "25 Hyères". by Antoine Asseraf
Dries Van Noten, Steven Klein, Oliviero Toscani, Theo Mercier and much more in the full documentary.
Marc Jacobs’ tour-de-force ending for Paris Fashion Week, featuring handcuffs, elevators, and some obsessive ladies, almost made everyone forget about the Galliano debacle. The image now engraved in everyone’s mind is that of Kate Moss closing the Night Porter-style show, cigarette in mouth. But however powerful it was to see it live, somehow this image had already been floating in collective consciousness…
“Kate” by René Habermacher for Numéro Paris, Make-up by Linda Cantello.
Before he became a photographer, René Habermacher was as an illustrator — who was already a bit of a photographer. Numéro Paris, under the helm of Babeth Djian and Thomas Lenthal, frequently commissioned him fashion and beauty series made up entirely of photorealistic illustrations, “unreal” photos.
“Unreal” because there was no shooting, no camera. Only René, an idea, dozens of image references, hundreds of hours of drawing and airbrushing, and in this case, the advice of master make-up artist Linda Cantello, of Roxy Music fame.
So for this 2003 beauty series, René imagined Kate Moss as heir to Charlotte Rampling’s SS-cap-wearing and cigarette-smoking character from the 1974 film The Night Porter.
Caroline Daily: what is the first film which made an impression on you ?
Antoine Asseraf: The most striking memory for me is David Lynch’s Lost Highway.
It was my first Lynch, and the mix of glamour and goth, the changes in personality, the concept of looping, free intepretation, all left me without voice.
With David Lynch, there is always a staggering artistic direction, a mix of architecture, music, design and casting which create entirely novel worlds.
In a different register, there is also Danny Boyle’s Trainspotting, which left a mark because it’s such a violent film, but with an “english” type of violence – very different from the hollywood violence to which i had grown accustomed.
For many years now I’ve had this image permanently burned into my retina, visions of a kids’ television show centering around a giant TV screen-cum-arena showing video games in which people would “dive”. But it seemed so ancient that I couldn’t really identify its source…
The source: Pixifoly, a segment on TF1 channel’s “Vitamine” children’s show, which ran between 1983 and 1984.
For better context, imagine that Starcade, the first video-game related TV show premiered in the USA in 1981,
TRON was released in 1982, and the NES didn’t go west until 1986…
I was 4 years old when I saw PIXIFOLY, and yet it got stuck in my head.
The basic premise of PIXIFOLY was “TRON, for kids, in front of a live audience, every week.”
Every wednesday afternoon, an audience composed entirely of children would gather on the set with the show’s hosts, facing a giant screen set into the ground.
One of the hosts would step onto the screen and be immersed into a videogame world full of adventure.
Each episode used a different videogame, a real game made for the consoles of the times – Commodore 64, Spectrum ZX, Atari, etc. – and showed the hosts “playing” with it using a giant pogo joystick. But because at the times videogames were a bit of a marginal subject, especially for the number one public channel in France, videogaming was not the core of the show, just a cutting-edge way of mise-en-scène for a kids adventure show:
Not only were the credits one of the first 3D (“images de synthèse”) sequences at the time, but most of the show relied on the revolutionary Paintbox graphics postproduction system to mix live footage of the hosts with game footage. Space invaders, scuba diving, kung fu fighting, Aztec adventures — the video game was but a starting point on which the producers built their storylines, adding extra characters, costumes and props into the mix. The favorite trick would be to have the characters “fly” on top of flight simulator backdrop.
In a way, the video game was a cheap, ready-made set for the PIXIFOLY adventures.