hyères express: felipe oliveira baptista
“a screen to the brain” is what Felipe Oliveira Baptista wants to show us in Hyères.
Winning the Hyères award in 2002, then the ANDAM Award, “FOB”, as he is nicknamed, made himself a name showing in Paris over the last 10 years, and is now also the creative director of Lacoste.
As he prepares his return to Hyères, this time as Jury President, he faces the inquiries of our team of bloggers…
Felipe Oliveira Baptista by René Habermacher.
Everything has speeded up a lot, more collections, pre-collections, collaborations & capsules. Internet gave way to a whole new way of spreeding new talent, ideas and concepts. it is a very different landscape from the beginning of the century. On the other end, we seem to live in an era where there is too much of everything and by the time something new is found, it is already finished.
Warhol’s 15 minutes have turned into 15 seconds.
Antoine Asseraf: Winning Hyères + Winning the ANDAM + Consulting for other brands… is that the only path for French-based designers to establish themselves today ?
I don’t know…I do not think my nationality went for or against me, I believe individuality is stronger than one’s nationality.
“A screen to the brain” is an installation made of 100 different sized screens that go through the creative process of a collection: references, collages, drawings, videos to the pages of fashion magazines.